Curriculum
- 24 Sections
- 397 Lessons
- 110 Hours
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- Introduction4
- Importance of Internet Marketing9
- 2.1Types of Internet Marketing MethodsCopyCopy
- 2.2How the Search Engine Works?CopyCopy
- 2.3Understanding The SERPCopyCopy
- 2.4Using Search OperatorsCopyCopy
- 2.5Google Search Engine ArchitectureCopyCopy
- 2.6Search Engine AlgorithmsCopyCopy
- 2.7Google Algorithm UpdatesCopyCopy
- 2.8Page Rank TechnologyCopyCopy
- 2.9Latest Updates About SEO AlgorithmsCopyCopy
- COPYWRITING6
- 3.1What is Copywriting & Why is it Important?CopyCopy
- 3.2How to Write for Your Buyer PersonaCopyCopy
- 3.3Attention – Headlines are “Eighty Cents of the Dollar”CopyCopy
- 3.411 Tips to Write Magnetic HeadlinesCopyCopy
- 3.5A.I.D.A – Interest, Desire & ActionCopyCopy
- 3.6Taking Action: Use A.I.D.A to Write Copy That SellsCopyCopy
- CHATGPT10
- 4.1What is ChatGPT?CopyCopy
- 4.2History Research with ChatGPTCopyCopy
- 4.3Why you need to learn ChatGPT?CopyCopy
- 4.4Creating an Account in Open AICopyCopy
- 4.5Understanding User Interface of ChatGPTCopyCopy
- 4.6Various applications of ChatGPTCopyCopy
- 4.7Finding References with ChatGPTCopyCopy
- 4.8How to make life easier with ChatGPTCopyCopy
- 4.9The Future of ChatGPTCopyCopy
- 4.10Career and Job Ideas with ChatGPTCopyCopy
- SEARCH ENGINE OPTIMIZATION - ON Page SEO24
- 5.1An Overview of SEOCopyCopy
- 5.2On-Page SEOCopyCopy
- 5.3Onsite Optimization BasicsCopyCopy
- 5.4Importance of Domain NamesCopyCopy
- 5.5Website Structure and Navigation Menu OptimizationCopyCopy
- 5.6Filename OptimizationCopyCopy
- 5.7Title Tag OptimizationCopyCopy
- 5.8Meta Tags OptimizationCopyCopy
- 5.9Headers OptimizationCopyCopy
- 5.10SEO Content WritingCopyCopy
- 5.11Page Speed Optimization ToolCopyCopy
- 5.12Anchor Links OptimizationCopyCopy
- 5.13Internal Link StrategyCopyCopy
- 5.14Keywords Research and AnalysisCopyCopy
- 5.15Introduction to Keyword ResearchCopyCopy
- 5.16Types of KeywordsCopyCopy
- 5.17Keyword Research MethodologyCopyCopy
- 5.18Keywords Analysis ToolsCopyCopy
- 5.19Preparing A Keyword List for ProjectCopyCopy
- 5.20Image Tag OptimizationCopyCopy
- 5.21Creating XML SitemapsCopyCopy
- 5.22Robot.Txt FileCopyCopy
- 5.23Google SEO GuidelinesCopyCopy
- 5.24SEO QuizCopyCopy10 Minutes0 Questions
- SEARCH ENGINE OPTIMIZATION - OFF Page SEO20
- 6.1Introduction to Offsite OptimizationCopyCopy
- 6.2Submission to Search EnginesCopyCopy
- 6.3Linking Building MethodologyCopyCopy
- 6.4Types of Linking MethodsCopyCopy
- 6.5Free Links / Paid LinksCopyCopy
- 6.6Directory Submissions For SEOCopyCopy
- 6.7Social BookmarkingCopyCopy
- 6.8Classifieds PostingCopyCopy
- 6.9Forum Signatures and CommentingCopyCopy
- 6.10Using Blogs For SEOCopyCopy
- 6.11Blog CommentingCopyCopy
- 6.12Press Release SubmissionCopyCopy
- 6.13Article SubmissionsCopyCopy
- 6.14Video SubmissionsCopyCopy
- 6.15Tracking the Links and Page RankCopyCopy
- 6.16Reports and ManagementCopyCopy
- 6.17Website Position AnalysisCopyCopy
- 6.18Links to Site / Internal LinksCopyCopy
- 6.19Remove URLS From IndexCopyCopy
- 6.20HTML SuggestionsCopyCopy
- GOOGLE KEYWORD PLANNER13
- 7.1Introduction to Google Keyword PlannerCopyCopy
- 7.2What is Google Keyword Planner?CopyCopy
- 7.3Setting up a Google Ads accountCopyCopy
- 7.4Navigating the tool interfaceCopyCopy
- 7.5Finding new keywords and topicsCopyCopy
- 7.6Analyzing keyword search volume and competitionCopyCopy
- 7.7Creating keyword listsCopyCopy
- 7.8Understanding the relationship between keywords and search enginesCopyCopy
- 7.9Using keywords to optimize website contentCopyCopy
- 7.10Tracking keyword performance over timeCopyCopy
- 7.11Creating effective PPC campaignsCopyCopy
- 7.12Identifying high-value keywords for PPCCopyCopy
- 7.13Targeting the right audience for your campaignsCopyCopy
- GOOGLE TRENDS12
- 8.1What is Google Trends?CopyCopy
- 8.2How to navigate the toolCopyCopy
- 8.3Understanding search trends and patternsCopyCopy
- 8.4Finding new keywords and topicsCopyCopy
- 8.5Understanding keyword popularity and seasonalityCopyCopy
- 8.6Creating keyword visualizationsCopyCopy
- 8.7Understanding consumer intentCopyCopy
- 8.8Identifying consumer interests and preferencesCopyCopy
- 8.9Tracking consumer behavior over timeCopyCopy
- 8.10How to use Google Trends to inform your marketing strategyCopyCopy
- 8.11Incorporating Google Trends into your business planningCopyCopy
- 8.12Best practices for using Google TrendsCopyCopy
- GOOGLE ALERTS12
- 9.1What are Google Alerts?CopyCopy
- 9.2Setting up a Google Alerts accountCopyCopy
- 9.3Navigating the Alerts interfaceCopyCopy
- 9.4Choosing relevant keywordsCopyCopy
- 9.5Selecting sources and languagesCopyCopy
- 9.6Adjusting delivery settingsCopyCopy
- 9.7Tracking competitor activity and announcementsCopyCopy
- 9.8Analyzing competitor strategiesCopyCopy
- 9.9Identifying new opportunities for growthCopyCopy
- 9.10Tips for effective monitoring and analysisCopyCopy
- 9.11Avoiding common mistakesCopyCopy
- 9.12Future trends in web monitoring and intelligenceCopyCopy
- WORDPRESS WEBSITE – BUILDING PRESENCE ON INTERNET14
- 10.1What is WordPress?CopyCopy
- 10.2Setting up a WordPress websiteCopyCopy
- 10.3Navigating the WordPress dashboardCopyCopy
- 10.4Choosing the right themeCopyCopy
- 10.5Customizing your website’s appearanceCopyCopy
- 10.6Creating a user-friendly layoutCopyCopy
- 10.7Writing and publishing blog postsCopyCopy
- 10.8Creating pages and menusCopyCopy
- 10.9Optimizing content for search enginesCopyCopy
- 10.10Installing and activating pluginsCopyCopy
- 10.11Customizing plugin settingsCopyCopy
- 10.12Creating custom forms and surveysCopyCopy
- 10.13Backup and SecurityCopyCopy
- 10.14WordPress QuizCopy10 Minutes0 Questions
- GOOGLE SEARCH CONSOLE (WEBMASTER TOOLS)21
- 11.1Set-up Your Google Webmaster Tools AccountCopyCopy
- 11.2Add Your SiteCopyCopy
- 11.3Check for New or Recent Critical IssuesCopyCopy
- 11.4Check for Manual Actions Applied to Your SiteCopyCopy
- 11.5Check for Crawl ErrorsCopyCopy
- 11.6Enable Email Notifications from Google (Very Important)CopyCopy
- 11.7Visualize Your Overall Search TrafficCopyCopy
- 11.8Check for Security IssuesCopyCopy
- 11.9Basic Understanding of the Search Appearance of a SiteCopyCopy
- 11.10Analyze the DataCopyCopy
- 11.11Identify the Top Search QueriesCopyCopy
- 11.12Identify the Top Pages (by search traffic)CopyCopy
- 11.13Identify the Top Pages (by Author Stats)CopyCopy
- 11.14Identify the Most Used Content Keywords on Your SiteCopyCopy
- 11.15Who’s Linking to Your SiteCopyCopy
- 11.16Basic Backlink AnalysisCopyCopy
- 11.17Understand your internal linking structureCopyCopy
- 11.18Understand your Google Indexation statusCopyCopy
- 11.19Basic Google Indexation AnalysisCopyCopy
- 11.20Advanced Google Indexation AnalysisCopyCopy
- 11.21Googlebot Crawler Activity AnalysisCopyCopy
- GOOGLE ADS (ADWORDS)18
- 12.1AdWords Data AnalysisCopyCopy
- 12.2Keywords/Keyword PositionsCopyCopy
- 12.3Traffic SourcesCopyCopy
- 12.4Overview of Traffic SourcesCopyCopy
- 12.5Sources / Direct SearchCopyCopy
- 12.6Sources / Direct SearchCopyCopy
- 12.7Organic / Keywords AnalysisCopyCopy
- 12.8Paid / ReferralCopyCopy
- 12.9Pay Per Click AdsCopyCopy
- 12.10Display AdsCopyCopy
- 12.11Performance Max AdsCopyCopy
- 12.12App AdsCopyCopy
- 12.13Video AdsCopyCopy
- 12.14Skippable AdsCopyCopy
- 12.15Non-Skippable AdsCopyCopy
- 12.16Local Store Visit AdsCopyCopy
- 12.17Discovery AdsCopyCopy
- 12.18Report StudyingCopyCopy
- GOOGLE ANALYTICS 4 (GA4)19
- 13.1Introduction to Web AnalyticsCopyCopy
- 13.2What Is Web AnalyticsCopyCopy
- 13.3Purpose of Analytics in Internet Marketing / Admin InterfaceCopyCopy
- 13.4Setting Up an Accounts and Web PropertiesCopyCopy
- 13.5Managing Account / UsersCopyCopy
- 13.6GOOGLE ANALYTICS InterfaceCopyCopy
- 13.7Home Tab / Realtime DataCopyCopy
- 13.8Dashboard / WidgetsCopyCopy
- 13.9Customize DashboardCopyCopy
- 13.10Intelligent Events / ShortcutsCopyCopy
- 13.11Interface FeatureCopyCopy
- 13.12Date Selection and ComparisonCopyCopy
- 13.13Exporting ReportsCopyCopy
- 13.14Customizing DashboardsCopyCopy
- 13.15Emailing ReportsCopyCopy
- 13.16Conversion Tracking GoalsCopyCopy
- 13.17Calculating The ROICopyCopy
- 13.18Custom ReportingCopyCopy
- 13.19GA4 QuizCopy10 Minutes0 Questions
- GOOGLE TAG MANAGER (GTM)Google Tag Manager is a tag management system that allows you to easily deploy and manage tracking codes (tags) on your website or mobile app without directly modifying the code, enabling faster and more efficient tracking and analytics implementation.18
- 14.1Introduction to Google Tag Manager
- 14.2What is Google Tag Manager?
- 14.3Setting up a Google Tag Manager account
- 14.4Navigating the Google Tag Manager interface
- 14.5Basic Tag Configuration
- 14.6Creating tags in Google Tag Manager
- 14.7Creating triggers and variables in Google Tag Manager
- 14.8Advanced Tag Configuration
- 14.9Using Google Tag Manager for Google Analytics tracking
- 14.10Using Google Tag Manager for Google Ads tracking
- 14.11Using Google Tag Manager for third-party tracking
- 14.12Advanced Tracking Techniques
- 14.13Tracking clicks and form submissions with Google Tag Manager
- 14.14Tracking other user interactions with Google Tag Manager
- 14.15Measuring Campaign Performance
- 14.16Tracking campaigns in Google Tag Manager
- 14.17Measuring key campaign metrics
- 14.18Attribution models in Google Tag Manager
- FACEBOOK MARKETING52
- 15.1The Power of Organic Facebook MarketingCopyCopy
- 15.2Why Facebook?CopyCopy
- 15.3Dominate Facebook & InstagramCopyCopy
- 15.4Facebook’s EdgeRank algorithmCopyCopy
- 15.5Understanding EdgeRank to boost your client’s reachCopyCopy
- 15.6Setting up a Facebook Business PageCopyCopy
- 15.7Setting Up Your Menu Tabs on FacebookCopyCopy
- 15.8Creating Services on FacebookCopyCopy
- 15.9Uploading Your First Promotional Video to Your Facebook PageCopyCopy
- 15.10Liking Other Business Pages as Your Business PageCopyCopy
- 15.11Drive Traffic to Your Website Using Facebook GuidesCopyCopy
- 15.12Posting to Groups on FacebookCopyCopy
- 15.13What’s Facebook Live and WHY you need to start using every dayCopyCopy
- 15.14Start a Facebook Live (Technology)CopyCopy
- 15.15Talking to Audience Planning your FaceCopyCopy
- 15.16Talking to AudienceCopyCopy
- 15.17The Best Call to Action on Facebook LiveCopyCopy
- 15.18Reuse Facebook Live Session for MarketingCopyCopy
- 15.19Define yourselfCopyCopy
- 15.20Branding StrategyCopyCopy
- 15.21Set your privacy settingsCopyCopy
- 15.22Create vanity URLCopyCopy
- 15.23Professional DetailsCopyCopy
- 15.24Networking to increase the baseCopyCopy
- 15.25Create posts/share contentCopyCopy
- 15.26Content MatrixCopyCopy
- 15.27Types & Quality of PostsCopyCopy
- 15.28Create link postsCopyCopy
- 15.29Publish content that create conversationsCopyCopy
- 15.30Create a blog & newsletterCopyCopy
- 15.31Post FrequencyCopyCopy
- 15.32Likes PhilosophyCopyCopy
- 15.33Be originalCopyCopy
- 15.34Establish Unique Selling PropositionCopyCopy
- 15.35Call-to-ActionCopyCopy
- 15.36Call-to-Action TypesCopyCopy
- 15.37Call-to-Action ButtonsCopyCopy
- 15.38Reach the Right CustomersCopyCopy
- 15.39Engaging FansCopyCopy
- 15.40Interacting with FansCopyCopy
- 15.41Facebook AnalyticsCopyCopy
- 15.42Actions on pageCopyCopy
- 15.43Page SettingsCopyCopy
- 15.44Native VideosCopyCopy
- 15.45Facebook ContestCopyCopy
- 15.46Content StrategyCopyCopy
- 15.47Use Facebook Groups to Drive Organic LikesCopyCopy
- 15.48Facebook Insights Reports to Measure SuccessCopyCopy
- 15.49Meta Business SuiteCopy
- 15.50Creative HubCopy
- 15.51Facebook CommerceCopy
- 15.52Meta Pixels installation on WebsiteCopy
- INSTAGRAM MARKETING32
- 16.1Introduction to Instagram MarketingCopy
- 16.2Overview of Instagram and its featuresCopy
- 16.3Benefits of using Instagram for marketingCopy
- 16.4Setting up an Instagram business profileCopy
- 16.5Understanding Instagram’s algorithm and best practicesCopy
- 16.6Defining your target audience and goalsCopy
- 16.7Creating a content strategy and editorial calendarCopy
- 16.8Using Instagram insights to measure performanceCopy
- 16.9Competitor analysis and benchmarkingCopy
- 16.10Understanding the elements of effective Instagram contentCopy
- 16.11Creating visually appealing images and videosCopy
- 16.12Using Instagram’s creative tools (e.g. filters, stickers, GIFs)Copy
- 16.13Creating Instagram Stories and HighlightsCopy
- 16.14Strategies for increasing followers organicallyCopy
- 16.15Creating effective Instagram AdsCopy
- 16.16Influencer marketing and collaborationsCopy
- 16.17Using Instagram hashtags to increase visibilityCopy
- 16.18Understanding Instagram Insights and other analytics toolsCopy
- 16.19Measuring key metrics such as engagement, reach, and impressionsCopy
- 16.20Using data to optimize your Instagram marketing strategyCopy
- 16.21Tracking ROI and setting goals for your Instagram marketing effortsCopy
- 16.22Creating shoppable posts and Instagram shoppingCopy
- 16.23Instagram LiveCopy
- 16.24Instagram Reels and other new featuresCopy
- 16.25Using Instagram for customer service and supportCopy
- 16.26Overview of Instagram Ads and ad formatsCopy
- 16.27Setting up an Instagram Ad campaignCopy
- 16.28Advanced targeting and audience segmentationCopy
- 16.29Tracking and measuring the performance of Instagram AdsCopy
- 16.30Best practices for Instagram MarketingCopy
- 16.31Staying up-to-date with Instagram’s algorithm and policiesCopy
- 16.32Planning for long-term success with Instagram MarketingCopy
- META ADS23
- 17.1Overview of Meta AdsCopyCopy
- 17.2Advantages of Meta AdsCopyCopy
- 17.3Types of Meta AdsCopyCopy
- 17.4Creating a Meta Ads accountCopyCopy
- 17.5Understanding Meta Ads ManagerCopyCopy
- 17.6Understanding Meta Ad objectivesCopyCopy
- 17.7Setting up a Meta Ads campaignCopyCopy
- 17.8Defining your target audienceCopyCopy
- 17.9Creating custom audiencesCopyCopy
- 17.10Lookalike audiencesCopyCopy
- 17.11Understanding Meta PixelCopyCopy
- 17.12Creating compelling ad copyCopyCopy
- 17.13Creating eye-catching visualsCopyCopy
- 17.14Creating engaging videosCopyCopy
- 17.15Split testing adsCopyCopy
- 17.16Dynamic AdsCopyCopy
- 17.17Messenger AdsCopyCopy
- 17.18Instagram AdsCopyCopy
- 17.19RetargetingCopyCopy
- 17.20Bidding & BudgetingCopyCopy
- 17.21Reports StudyingCopyCopy
- 17.22Custom ReportsCopyCopy
- 17.23Meta Ads QuizCopy10 Minutes0 Questions
- GOOGLE BUSINESS PROFILE14
- 18.1What is Google Business Profile?CopyCopy
- 18.2Why is it important for small businesses?CopyCopy
- 18.3Setting up your Google Business ProfileCopyCopy
- 18.4Adding important details to your profileCopyCopy
- 18.5Creating engaging contentCopyCopy
- 18.6Improving your SEO with keywords and local searchCopyCopy
- 18.7Responding to customer reviewsCopyCopy
- 18.8Monitoring your profile’s performanceCopyCopy
- 18.9Using Google Analytics to track your website trafficCopyCopy
- 18.10Using Google Analytics to track your website trafficCopyCopy
- 18.11Tips for maintaining an active profileCopyCopy
- 18.12Common mistakes to avoidCopyCopy
- 18.13Future trends in Google Business ProfileCopyCopy
- 18.14Reports StudyingCopyCopy
- LINKEDIN MARKETING8
- 19.1Introduction to LinkedIn MarketingCopyCopy
- 19.2Creating a LinkedIn Marketing StrategyCopyCopy
- 19.3Creating Engaging LinkedIn ContentCopyCopy
- 19.4Growing Your LinkedIn FollowingCopyCopy
- 19.5LinkedIn Analytics and MeasurementCopyCopy
- 19.6Advanced LinkedIn Marketing TechniquesCopyCopy
- 19.7LinkedIn AdvertisingCopyCopy
- 19.8Best Practices and TroubleshootingCopyCopy
- EMAIL MARKETING13
- 20.1Why List Building Is So ImportantCopyCopy
- 20.2Email TypesCopyCopy
- 20.3Promotional EmailsCopyCopy
- 20.4Transactional EmailsCopyCopy
- 20.5How to Integrate Email Marketing with WordPressCopyCopy
- 20.6How to Track Email Sign Ups with Google AnalyticsCopyCopy
- 20.7How to Add a Lead Magnet to Your Sign-Up FormCopyCopy
- 20.8How to Turn Your Homepage into a Landing PageCopyCopy
- 20.9How to Use Pop Ups & opt In FormsCopyCopy
- 20.10How to Create an Email CampaignCopyCopy
- 20.11Email Analytics: 5 Metrics to TrackCopyCopy
- 20.12Set Up Your Sign Forms & IncentivesCopyCopy
- 20.13Email Service ProvidersCopyCopy
- AFFILIATE MARKETING22
- 21.1What is Affiliate MarketingCopyCopy
- 21.2How Affiliate Marketing WorksCopyCopy
- 21.3Keywords Affiliate MarketingCopyCopy
- 21.4Keywords ResearchCopyCopy
- 21.5How to Find Your BuyersCopyCopy
- 21.6Looking for The Best Affiliate NetworksCopyCopy
- 21.7How to Get Started as Amazon AssociateCopyCopy
- 21.8How to Build Your Affiliate WebsiteCopyCopy
- 21.9Choose and Register Your Own DomainCopyCopy
- 21.10Creating Powerful Keyword-Based ContentCopyCopy
- 21.11Use Affiliate ResourcesCopyCopy
- 21.12Article Formatting SecretsCopyCopy
- 21.13How to Get Your Affiliate LinksCopyCopy
- 21.14How to Insert Your Affiliate Links in the ArticleCopyCopy
- 21.15How to Short, Share and Track Your Affiliate LinksCopyCopy
- 21.16The Best Affiliate Marketing Promotional StrategiesCopyCopy
- 21.17How to Send A Broadcast?CopyCopy
- 21.18How to Generate TrafficCopyCopy
- 21.19List Building the Pro WayCopyCopy
- 21.20Drive Social Media TrafficCopyCopy
- 21.21Drive Traffic from Subject DirectoriesCopyCopy
- 21.22Perfect Promotion MethodCopyCopy
- YOUTUBE AND VIDEO MARKETING25
- 22.1Why YouTubeCopyCopy
- 22.2YouTube Marketing StrategyCopyCopy
- 22.3Getting your Video on 1st Page of YouTube, Google and major Search EnginesCopyCopy
- 22.4YouTube InterfaceCopyCopy
- 22.5YouTube DashboardCopyCopy
- 22.6YouTube StudioCopyCopy
- 22.7“Watch Time” is GoldenCopyCopy
- 22.8The Subscriber AdvantageCopyCopy
- 22.9YouTube Recording Software & MicsCopyCopy
- 22.10YouTube Account Set Up & OptimizationCopyCopy
- 22.11YouTube SettingsCopyCopy
- 22.12YouTube Keyword ResearchCopyCopy
- 22.13YouTube Video StructureCopyCopy
- 22.14YouTube SEOCopyCopy
- 22.15YouTube ThumbnailsCopyCopy
- 22.16YouTube Annotations & CardsCopyCopy
- 22.17YouTube PromotionCopyCopy
- 22.18YouTube AnalyticsCopyCopy
- 22.19YouTube & MonetizationCopyCopy
- 22.20Multi-Channel NetworksCopyCopy
- 22.21YouTube LiveCopyCopy
- 22.22YouTube Network PartnersCopyCopy
- 22.23Access to YouTube Recording Studios GloballyCopyCopy
- 22.24Leveraging Channel Network MonetizationCopyCopy
- 22.25YouTube CommunityCopyCopy
- MOBILE MARKETING9
- 23.1Introduction to Mobile MarketingCopyCopy
- 23.2Mobile Website OptimizationCopyCopy
- 23.3Mobile AdvertisingCopyCopy
- 23.4Mobile App MarketingCopyCopy
- 23.5SMS and Mobile MessagingCopyCopy
- 23.6Mobile Payment and TransactionsCopyCopy
- 23.7Location-Based MarketingCopyCopy
- 23.8Mobile Analytics and MeasurementCopyCopy
- 23.9Create your 1st Android App for Mobile MarketingCopyCopy
- PROXIMITY MARKETING3
