Digital Marketing Course for the Global Age
Course Overview
In today’s digital-first world, businesses need skilled digital marketers to reach the right audience, generate leads, and drive sales. Whether you’re an entrepreneur, marketer, freelancer, or job seeker, mastering Digital Marketing Course is essential for success.
This comprehensive Digital Marketing Course covers everything from SEO, social media, Google Ads, and content marketing to email marketing, analytics, and AI-powered automation. Gain practical experience, learn from industry experts, and earn a professional certification to boost your career.
- Market Research. Ask 3 simple questions to validate your business idea.
- Business Model. Develop a functioning model for your business.
- Lean Marketing. Develop an actionable, entrepreneur focused effective plan.
- E-commerce. How to set up and run a profitable e-commerce business.
- Advertising. Write ads and content that get customers clicking.
- Digital Marketing Analytics High powered strategies to analyse your customers and markets using Google Analytics.
- Integrated Marketing Communications . How to use digital marketing technology to harness the marketing potential.
- Marketing Ethics in the Global Era. Learn how to avoid the pitfalls of unethical marketing by learning from existing brands.
- Personal Branding. How to make you and your start-up stand out.
- Digital Marketing Management. Digital Marketing strategies at the cutting edge of academic and business Research.
- Creative Advertising and Marketing Techniques. Less is more, insights into creative advertising strategies from world renowned brands.
- Google Analytics. Improve your Digital Marketing Reports with Google Analytics data.
- Marketing Innovation. How to truly innovate in your marketing strategies using the latest social media tools
- Customer satisfaction. Learn the different types of customers and how to appeal to each group
Transform your career with our comprehensive Digital Marketing Course, designed to equip you with the essential skills needed to excel in the ever-evolving online marketplace. This course focuses on key aspects of digital marketing, including search engine optimization (SEO), social media strategies, content marketing, email campaigns, and data analytics.
In this Digital Marketing Course, you will explore effective techniques for engaging audiences, enhancing brand visibility, and driving traffic to your website. Learn how to leverage social media platforms, optimize content for search engines, and analyze data to make informed marketing decisions.
Our hands-on approach combines real-world case studies, interactive assignments, and expert guidance, ensuring you gain practical experience in implementing successful digital marketing strategies. Whether you are a novice or an experienced marketer, this course will help you stay ahead in the competitive digital landscape.
Enroll in our Digital Marketing Course today to unlock your potential and become a skilled digital marketing professional, ready to navigate the challenges of the digital world!
Transform Your Career with Our Comprehensive Digital Marketing Course
Are you ready to boost your career and stay ahead in the ever-evolving digital landscape? Our Digital Marketing Course is designed for beginners and professionals who want to gain in-depth knowledge and hands-on experience in online marketing.
Why Choose This Course?
🔥 Why Enroll in This Course?
✅ Learn SEO, PPC, Social Media, Email Marketing & More
✅ Get hands-on experience with real-world projects
✅ Master tools like Google Ads, Facebook Ads, and Google Analytics
✅ Learn AI-driven marketing automation & data analytics
✅ Earn a recognized certification and boost your career prospects
✅ 100% Practical Learning – Work on real-world projects.
✅ Expert-Led Training – Learn from industry professionals.
✅ Latest Tools & Strategies – Master SEO, PPC, social media, email marketing, and more.
✅ Certification Upon Completion – Boost your resume and job prospects.
What You’ll Learn:
🔹 Search Engine Optimization (SEO) – Rank higher on Google and drive organic traffic.
🔹 Pay-Per-Click (PPC) Advertising – Create high-converting ads on Google & social media.
🔹 Social Media Marketing (SMM) – Build brand awareness on platforms like Facebook, Instagram & LinkedIn.
🔹 Content Marketing – Develop compelling content that engages and converts.
🔹 Email Marketing – Create powerful email campaigns for customer retention.
🔹 Web Analytics – Measure and optimize performance using Google Analytics.
Who Should Enroll?
This course is ideal for:
✔ Business Owners & Entrepreneurs – Grow your brand & drive online sales.
✔ Marketing Professionals – Upgrade your skills & stay ahead of the competition.
✔ Freelancers & Social Media Managers – Offer digital marketing services to clients.
✔ Students & Job Seekers – Gain industry-relevant skills for a high-paying career.
✔ E-commerce Sellers – Scale your business with digital marketing strategies.
🎯 No prior experience is required! This course is designed for both beginners and professionals.
Digital Marketing Course Prerequisites
To get the most out of this course, you should have:
📌 Basic computer & internet knowledge
📌 A strong desire to learn & experiment with digital marketing strategies
📌 Access to a laptop or desktop for hands-on exercises
Digital Marketing Course Learning Outcomes
🎯 By the end of this course, you will be able to:
✅ Create & execute successful digital marketing campaigns
✅ Rank websites higher on Google with SEO & keyword optimization
✅ Run high-converting Google Ads & Facebook Ads campaigns
✅ Engage customers with compelling content & email marketing
✅ Analyze marketing data with Google Analytics & AI tools
✅ Boost sales & leads through social media & influencer marketing
✅ Become a certified digital marketing professional
Certification & Career Opportunities
📜 Earn a Digital Marketing Certification upon course completion.
👨💻 Career Opportunities: Digital Marketing Manager, SEO Specialist, Social Media Marketer, PPC Expert, Content Strategist, Freelancer.
Course Duration & Fees
📅 Duration: 40 Hours
💰 Course Fee: 35,000/-Rs
💳 Payment Methods: Credit/Debit Card, UPI, Bank Transfer
DOWNLOAD COURSE SYLLABUS (Table of Content)
Course Features
- Lectures 227
- Quiz 0
- Duration 40 hours
- Skill level All levels
- Language English, Hindi, Gujarati
- Students 24300
- Assessments Self
Curriculum
- 21 Sections
- 227 Lessons
- 40 Hours
- Introduction4
- Importance of Internet Marketing9
- COPYWRITING6
- CHATGPT10
- 4.1What is ChatGPT?
- 4.2History Research with ChatGPT
- 4.3Why you need to learn ChatGPT?
- 4.4Creating an Account in Open AI
- 4.5Understanding User Interface of ChatGPT
- 4.6Various applications of ChatGPT
- 4.7Finding References with ChatGPT
- 4.8How to make life easier with ChatGPT
- 4.9The Future of ChatGPT
- 4.10Career and Job Ideas with ChatGPT
- SEARCH ENGINE OPTIMIZATION - ON Page SEO23
- 5.1An Overview of SEO
- 5.2On-Page SEO
- 5.3Onsite Optimization Basics
- 5.4Importance of Domain Names
- 5.5Website Structure and Navigation Menu Optimization
- 5.6Filename Optimization
- 5.7Title Tag Optimization
- 5.8Meta Tags Optimization
- 5.9Headers Optimization
- 5.10SEO Content Writing
- 5.11Page Speed Optimization Tool
- 5.12Anchor Links Optimization
- 5.13Internal Link Strategy
- 5.14Keywords Research and Analysis
- 5.15Introduction to Keyword Research
- 5.16Types of Keywords
- 5.17Keyword Research Methodology
- 5.18Keywords Analysis Tools
- 5.19Preparing A Keyword List for Project
- 5.20Image Tag Optimization
- 5.21Creating XML Sitemaps
- 5.22Robot.Txt File
- 5.23Google SEO Guidelines
- SEARCH ENGINE OPTIMIZATION - OFF Page SEO20
- 6.1Introduction to Offsite Optimization
- 6.2Submission to Search Engines
- 6.3Linking Building Methodology
- 6.4Types of Linking Methods
- 6.5Free Links / Paid Links
- 6.6Directory Submissions For SEO
- 6.7Social Bookmarking
- 6.8Classifieds Posting
- 6.9Forum Signatures and Commenting
- 6.10Using Blogs For SEO
- 6.11Blog Commenting
- 6.12Press Release Submission
- 6.13Article Submissions
- 6.14Video Submissions
- 6.15Tracking the Links and Page Rank
- 6.16Reports and Management
- 6.17Website Position Analysis
- 6.18Links to Site / Internal Links
- 6.19Remove URLS From Index
- 6.20HTML Suggestions
- GOOGLE KEYWORD PLANNER13
- 7.1Introduction to Google Keyword Planner
- 7.2What is Google Keyword Planner?
- 7.3Setting up a Google Ads account
- 7.4Navigating the tool interface
- 7.5Finding new keywords and topics
- 7.6Analyzing keyword search volume and competition
- 7.7Creating keyword lists
- 7.8Understanding the relationship between keywords and search engines
- 7.9Using keywords to optimize website content
- 7.10Tracking keyword performance over time
- 7.11Creating effective PPC campaigns
- 7.12Identifying high-value keywords for PPC
- 7.13Targeting the right audience for your campaigns
- GOOGLE TRENDS12
- 8.1What is Google Trends?
- 8.2How to navigate the tool
- 8.3Understanding search trends and patterns
- 8.4Finding new keywords and topics
- 8.5Understanding keyword popularity and seasonality
- 8.6Creating keyword visualizations
- 8.7Understanding consumer intent
- 8.8Identifying consumer interests and preferences
- 8.9Tracking consumer behavior over time
- 8.10How to use Google Trends to inform your marketing strategy
- 8.11Incorporating Google Trends into your business planning
- 8.12Best practices for using Google Trends
- GOOGLE ALERTS12
- 9.1What are Google Alerts?
- 9.2Setting up a Google Alerts account
- 9.3Navigating the Alerts interface
- 9.4Choosing relevant keywords
- 9.5Selecting sources and languages
- 9.6Adjusting delivery settings
- 9.7Tracking competitor activity and announcements
- 9.8Analyzing competitor strategies
- 9.9Identifying new opportunities for growth
- 9.10Tips for effective monitoring and analysis
- 9.11Avoiding common mistakes
- 9.12Future trends in web monitoring and intelligence
- WORDPRESS WEBSITE – BUILDING PRESENCE ON INTERNET13
- 10.1What is WordPress?
- 10.2Setting up a WordPress website
- 10.3Navigating the WordPress dashboard
- 10.4Choosing the right theme
- 10.5Customizing your website’s appearance
- 10.6Creating a user-friendly layout
- 10.7Writing and publishing blog posts
- 10.8Creating pages and menus
- 10.9Optimizing content for search engines
- 10.10Installing and activating plugins
- 10.11Customizing plugin settings
- 10.12Creating custom forms and surveys
- 10.13Backup and Security
- GOOGLE SEARCH CONSOLE (WEBMASTER TOOLS)21
- 11.1Set-up Your Google Webmaster Tools Account
- 11.2Add Your Site
- 11.3Check for New or Recent Critical Issues
- 11.4Check for Manual Actions Applied to Your Site
- 11.5Check for Crawl Errors
- 11.6Enable Email Notifications from Google (Very Important)
- 11.7Visualize Your Overall Search Traffic
- 11.8Check for Security Issues
- 11.9Basic Understanding of the Search Appearance of a Site
- 11.10Analyze the Data
- 11.11Identify the Top Search Queries
- 11.12Identify the Top Pages (by search traffic)
- 11.13Identify the Top Pages (by Author Stats)
- 11.14Identify the Most Used Content Keywords on Your Site
- 11.15Who’s Linking to Your Site
- 11.16Basic Backlink Analysis
- 11.17Understand your internal linking structure
- 11.18Understand your Google Indexation status
- 11.19Basic Google Indexation Analysis
- 11.20Advanced Google Indexation Analysis
- 11.21Googlebot Crawler Activity Analysis
- GOOGLE ADS (ADWORDS)18
- 12.1AdWords Data Analysis
- 12.2Keywords/Keyword Positions
- 12.3Traffic Sources
- 12.4Overview of Traffic Sources
- 12.5Sources / Direct Search
- 12.6Sources / Direct Search
- 12.7Organic / Keywords Analysis
- 12.8Paid / Referral
- 12.9Pay Per Click Ads
- 12.10Display Ads
- 12.11Performance Max Ads
- 12.12App Ads
- 12.13Video Ads
- 12.14Skippable Ads
- 12.15Non-Skippable Ads
- 12.16Local Store Visit Ads
- 12.17Discovery Ads
- 12.18Report Studying
- GOOGLE ANALYTICS 418
- 13.1Introduction to Web Analytics
- 13.2What Is Web Analytics
- 13.3Purpose of Analytics in Internet Marketing / Admin Interface
- 13.4Setting Up an Accounts and Web Properties
- 13.5Managing Account / Users
- 13.6GOOGLE ANALYTICS Interface
- 13.7Home Tab / Realtime Data
- 13.8Dashboard / Widgets
- 13.9Customize Dashboard
- 13.10Intelligent Events / Shortcuts
- 13.11Interface Feature
- 13.12Date Selection and Comparison
- 13.13Exporting Reports
- 13.14Customizing Dashboards
- 13.15Emailing Reports
- 13.16Conversion Tracking Goals
- 13.17Calculating The ROI
- 13.18Custom Reporting
- FACEBOOK / INSTAGRAM MARKETING48
- 14.1The Power of Organic Facebook Marketing
- 14.2Why Facebook?
- 14.3Dominate Facebook & Instagram
- 14.4Facebook’s EdgeRank algorithm
- 14.5Understanding EdgeRank to boost your client’s reach
- 14.6Setting up a Facebook Business Page
- 14.7Setting Up Your Menu Tabs on Facebook
- 14.8Creating Services on Facebook
- 14.9Uploading Your First Promotional Video to Your Facebook Page
- 14.10Liking Other Business Pages as Your Business Page
- 14.11Drive Traffic to Your Website Using Facebook Guides
- 14.12Posting to Groups on Facebook
- 14.13What’s Facebook Live and WHY you need to start using every day
- 14.14Start a Facebook Live (Technology)
- 14.15Talking to Audience Planning your Face
- 14.16Talking to Audience
- 14.17The Best Call to Action on Facebook Live
- 14.18Reuse Facebook Live Session for Marketing
- 14.19Define yourself
- 14.20Branding Strategy
- 14.21Set your privacy settings
- 14.22Create vanity URL
- 14.23Professional Details
- 14.24Networking to increase the base
- 14.25Create posts/share content
- 14.26Content Matrix
- 14.27Types & Quality of Posts
- 14.28Create link posts
- 14.29Publish content that create conversations
- 14.30Create a blog & newsletter
- 14.31Post Frequency
- 14.32Likes Philosophy
- 14.33Be original
- 14.34Establish Unique Selling Proposition
- 14.35Call-to-Action
- 14.36Call-to-Action Types
- 14.37Call-to-Action Buttons
- 14.38Reach the Right Customers
- 14.39Engaging Fans
- 14.40Interacting with Fans
- 14.41Facebook Analytics
- 14.42Actions on page
- 14.43Page Settings
- 14.44Native Videos
- 14.45Facebook Contest
- 14.46Content Strategy
- 14.47Use Facebook Groups to Drive Organic Likes
- 14.48Facebook Insights Reports to Measure Success
- FACEBOOK / INSTAGRAM ADS0
- GOOGLE/BING BUSINESS PROFILE0
- LINKEDIN MARKETING0
- EMAIL MARKETING0
- AFFILIATE MARKETING0
- YOUTUBE AND VIDEO MARKETING0
- MOBILE MARKETING0
Requirements
- English or Hindi Language
- Using Internet and Email
- No experience required
- Suitable for all types of individuals and businesses
Features
- Online Live & Self-Paced Learning
- Flexible learning options
- Flexible timings for Live Online Batches
- Industry-recognized certification upon completion
- Projects
- Internships & Placements
Target audiences
- MMS Students
- PGDM Marketing Students
- BBA Students
- BMM Students
- Arts, Commerce or Science Students
- Engineering Students
- All other Students
- Business Owners - Small or Big
- Freelancers