Curriculum
- 21 Sections
- 340 Lessons
- 40 Hours
Expand all sectionsCollapse all sections
- Introduction4
- Importance of Internet Marketing9
- COPYWRITING6
- CHATGPT10
- 4.1What is ChatGPT?
- 4.2History Research with ChatGPT
- 4.3Why you need to learn ChatGPT?
- 4.4Creating an Account in Open AI
- 4.5Understanding User Interface of ChatGPT
- 4.6Various applications of ChatGPT
- 4.7Finding References with ChatGPT
- 4.8How to make life easier with ChatGPT
- 4.9The Future of ChatGPT
- 4.10Career and Job Ideas with ChatGPT
- SEARCH ENGINE OPTIMIZATION - ON Page SEO24
- 5.1An Overview of SEO
- 5.2On-Page SEO
- 5.3Onsite Optimization Basics
- 5.4Importance of Domain Names
- 5.5Website Structure and Navigation Menu Optimization
- 5.6Filename Optimization
- 5.7Title Tag Optimization
- 5.8Meta Tags Optimization
- 5.9Headers Optimization
- 5.10SEO Content Writing
- 5.11Page Speed Optimization Tool
- 5.12Anchor Links Optimization
- 5.13Internal Link Strategy
- 5.14Keywords Research and Analysis
- 5.15Introduction to Keyword Research
- 5.16Types of Keywords
- 5.17Keyword Research Methodology
- 5.18Keywords Analysis Tools
- 5.19Preparing A Keyword List for Project
- 5.20Image Tag Optimization
- 5.21Creating XML Sitemaps
- 5.22Robot.Txt File
- 5.23Google SEO Guidelines
- 5.24SEO Quiz10 Minutes0 Questions
- SEARCH ENGINE OPTIMIZATION - OFF Page SEO20
- 6.1Introduction to Offsite Optimization
- 6.2Submission to Search Engines
- 6.3Linking Building Methodology
- 6.4Types of Linking Methods
- 6.5Free Links / Paid Links
- 6.6Directory Submissions For SEO
- 6.7Social Bookmarking
- 6.8Classifieds Posting
- 6.9Forum Signatures and Commenting
- 6.10Using Blogs For SEO
- 6.11Blog Commenting
- 6.12Press Release Submission
- 6.13Article Submissions
- 6.14Video Submissions
- 6.15Tracking the Links and Page Rank
- 6.16Reports and Management
- 6.17Website Position Analysis
- 6.18Links to Site / Internal Links
- 6.19Remove URLS From Index
- 6.20HTML Suggestions
- GOOGLE KEYWORD PLANNER13
- 7.1Introduction to Google Keyword Planner
- 7.2What is Google Keyword Planner?
- 7.3Setting up a Google Ads account
- 7.4Navigating the tool interface
- 7.5Finding new keywords and topics
- 7.6Analyzing keyword search volume and competition
- 7.7Creating keyword lists
- 7.8Understanding the relationship between keywords and search engines
- 7.9Using keywords to optimize website content
- 7.10Tracking keyword performance over time
- 7.11Creating effective PPC campaigns
- 7.12Identifying high-value keywords for PPC
- 7.13Targeting the right audience for your campaigns
- GOOGLE TRENDS12
- 8.1What is Google Trends?
- 8.2How to navigate the tool
- 8.3Understanding search trends and patterns
- 8.4Finding new keywords and topics
- 8.5Understanding keyword popularity and seasonality
- 8.6Creating keyword visualizations
- 8.7Understanding consumer intent
- 8.8Identifying consumer interests and preferences
- 8.9Tracking consumer behavior over time
- 8.10How to use Google Trends to inform your marketing strategy
- 8.11Incorporating Google Trends into your business planning
- 8.12Best practices for using Google Trends
- GOOGLE ALERTS12
- 9.1What are Google Alerts?
- 9.2Setting up a Google Alerts account
- 9.3Navigating the Alerts interface
- 9.4Choosing relevant keywords
- 9.5Selecting sources and languages
- 9.6Adjusting delivery settings
- 9.7Tracking competitor activity and announcements
- 9.8Analyzing competitor strategies
- 9.9Identifying new opportunities for growth
- 9.10Tips for effective monitoring and analysis
- 9.11Avoiding common mistakes
- 9.12Future trends in web monitoring and intelligence
- WORDPRESS WEBSITE – BUILDING PRESENCE ON INTERNET13
- 10.1What is WordPress?
- 10.2Setting up a WordPress website
- 10.3Navigating the WordPress dashboard
- 10.4Choosing the right theme
- 10.5Customizing your website’s appearance
- 10.6Creating a user-friendly layout
- 10.7Writing and publishing blog posts
- 10.8Creating pages and menus
- 10.9Optimizing content for search engines
- 10.10Installing and activating plugins
- 10.11Customizing plugin settings
- 10.12Creating custom forms and surveys
- 10.13Backup and Security
- GOOGLE SEARCH CONSOLE (WEBMASTER TOOLS)21
- 11.1Set-up Your Google Webmaster Tools Account
- 11.2Add Your Site
- 11.3Check for New or Recent Critical Issues
- 11.4Check for Manual Actions Applied to Your Site
- 11.5Check for Crawl Errors
- 11.6Enable Email Notifications from Google (Very Important)
- 11.7Visualize Your Overall Search Traffic
- 11.8Check for Security Issues
- 11.9Basic Understanding of the Search Appearance of a Site
- 11.10Analyze the Data
- 11.11Identify the Top Search Queries
- 11.12Identify the Top Pages (by search traffic)
- 11.13Identify the Top Pages (by Author Stats)
- 11.14Identify the Most Used Content Keywords on Your Site
- 11.15Who’s Linking to Your Site
- 11.16Basic Backlink Analysis
- 11.17Understand your internal linking structure
- 11.18Understand your Google Indexation status
- 11.19Basic Google Indexation Analysis
- 11.20Advanced Google Indexation Analysis
- 11.21Googlebot Crawler Activity Analysis
- GOOGLE ADS (ADWORDS)18
- 12.1AdWords Data Analysis
- 12.2Keywords/Keyword Positions
- 12.3Traffic Sources
- 12.4Overview of Traffic Sources
- 12.5Sources / Direct Search
- 12.6Sources / Direct Search
- 12.7Organic / Keywords Analysis
- 12.8Paid / Referral
- 12.9Pay Per Click Ads
- 12.10Display Ads
- 12.11Performance Max Ads
- 12.12App Ads
- 12.13Video Ads
- 12.14Skippable Ads
- 12.15Non-Skippable Ads
- 12.16Local Store Visit Ads
- 12.17Discovery Ads
- 12.18Report Studying
- GOOGLE ANALYTICS 418
- 13.1Introduction to Web Analytics
- 13.2What Is Web Analytics
- 13.3Purpose of Analytics in Internet Marketing / Admin Interface
- 13.4Setting Up an Accounts and Web Properties
- 13.5Managing Account / Users
- 13.6GOOGLE ANALYTICS Interface
- 13.7Home Tab / Realtime Data
- 13.8Dashboard / Widgets
- 13.9Customize Dashboard
- 13.10Intelligent Events / Shortcuts
- 13.11Interface Feature
- 13.12Date Selection and Comparison
- 13.13Exporting Reports
- 13.14Customizing Dashboards
- 13.15Emailing Reports
- 13.16Conversion Tracking Goals
- 13.17Calculating The ROI
- 13.18Custom Reporting
- FACEBOOK / INSTAGRAM MARKETING48
- 14.1The Power of Organic Facebook Marketing
- 14.2Why Facebook?
- 14.3Dominate Facebook & Instagram
- 14.4Facebook’s EdgeRank algorithm
- 14.5Understanding EdgeRank to boost your client’s reach
- 14.6Setting up a Facebook Business Page
- 14.7Setting Up Your Menu Tabs on Facebook
- 14.8Creating Services on Facebook
- 14.9Uploading Your First Promotional Video to Your Facebook Page
- 14.10Liking Other Business Pages as Your Business Page
- 14.11Drive Traffic to Your Website Using Facebook Guides
- 14.12Posting to Groups on Facebook
- 14.13What’s Facebook Live and WHY you need to start using every day
- 14.14Start a Facebook Live (Technology)
- 14.15Talking to Audience Planning your Face
- 14.16Talking to Audience
- 14.17The Best Call to Action on Facebook Live
- 14.18Reuse Facebook Live Session for Marketing
- 14.19Define yourself
- 14.20Branding Strategy
- 14.21Set your privacy settings
- 14.22Create vanity URL
- 14.23Professional Details
- 14.24Networking to increase the base
- 14.25Create posts/share content
- 14.26Content Matrix
- 14.27Types & Quality of Posts
- 14.28Create link posts
- 14.29Publish content that create conversations
- 14.30Create a blog & newsletter
- 14.31Post Frequency
- 14.32Likes Philosophy
- 14.33Be original
- 14.34Establish Unique Selling Proposition
- 14.35Call-to-Action
- 14.36Call-to-Action Types
- 14.37Call-to-Action Buttons
- 14.38Reach the Right Customers
- 14.39Engaging Fans
- 14.40Interacting with Fans
- 14.41Facebook Analytics
- 14.42Actions on page
- 14.43Page Settings
- 14.44Native Videos
- 14.45Facebook Contest
- 14.46Content Strategy
- 14.47Use Facebook Groups to Drive Organic Likes
- 14.48Facebook Insights Reports to Measure Success
- META ADS22
- 15.1Overview of Meta Ads
- 15.2Advantages of Meta Ads
- 15.3Types of Meta Ads
- 15.4Creating a Meta Ads account
- 15.5Understanding Meta Ads Manager
- 15.6Understanding Meta Ad objectives
- 15.7Setting up a Meta Ads campaign
- 15.8Defining your target audience
- 15.9Creating custom audiences
- 15.10Lookalike audiences
- 15.11Understanding Meta Pixel
- 15.12Creating compelling ad copy
- 15.13Creating eye-catching visuals
- 15.14Creating engaging videos
- 15.15Split testing ads
- 15.16Dynamic Ads
- 15.17Messenger Ads
- 15.18Instagram Ads
- 15.19Retargeting
- 15.20Bidding & Budgeting
- 15.21Reports Studying
- 15.22Custom Reports
- GOOGLE BUSINESS PROFILE14
- 16.1What is Google Business Profile?
- 16.2Why is it important for small businesses?
- 16.3Setting up your Google Business Profile
- 16.4Adding important details to your profile
- 16.5Creating engaging content
- 16.6Improving your SEO with keywords and local search
- 16.7Responding to customer reviews
- 16.8Monitoring your profile’s performance
- 16.9Using Google Analytics to track your website traffic
- 16.10Using Google Analytics to track your website traffic
- 16.11Tips for maintaining an active profile
- 16.12Common mistakes to avoid
- 16.13Future trends in Google Business Profile
- 16.14Reports Studying
- LINKEDIN MARKETING8
- EMAIL MARKETING13
- 18.1Why List Building Is So Important
- 18.2Email Types
- 18.3Promotional Emails
- 18.4Transactional Emails
- 18.5How to Integrate Email Marketing with WordPress
- 18.6How to Track Email Sign Ups with Google Analytics
- 18.7How to Add a Lead Magnet to Your Sign-Up Form
- 18.8How to Turn Your Homepage into a Landing Page
- 18.9How to Use Pop Ups & opt In Forms
- 18.10How to Create an Email Campaign
- 18.11Email Analytics: 5 Metrics to Track
- 18.12Set Up Your Sign Forms & Incentives
- 18.13Email Service Providers
- AFFILIATE MARKETING22
- 19.1What is Affiliate Marketing
- 19.2How Affiliate Marketing Works
- 19.3Keywords Affiliate Marketing
- 19.4Keywords Research
- 19.5How to Find Your Buyers
- 19.6Looking for The Best Affiliate Networks
- 19.7How to Get Started as Amazon Associate
- 19.8How to Build Your Affiliate Website
- 19.9Choose and Register Your Own Domain
- 19.10Creating Powerful Keyword-Based Content
- 19.11Use Affiliate Resources
- 19.12Article Formatting Secrets
- 19.13How to Get Your Affiliate Links
- 19.14How to Insert Your Affiliate Links in the Article
- 19.15How to Short, Share and Track Your Affiliate Links
- 19.16The Best Affiliate Marketing Promotional Strategies
- 19.17How to Send A Broadcast?
- 19.18How to Generate Traffic
- 19.19List Building the Pro Way
- 19.20Drive Social Media Traffic
- 19.21Drive Traffic from Subject Directories
- 19.22Perfect Promotion Method
- YOUTUBE AND VIDEO MARKETING25
- 20.1Why YouTube
- 20.2YouTube Marketing Strategy
- 20.3Getting your Video on 1st Page of YouTube, Google and major Search Engines
- 20.4YouTube Interface
- 20.5YouTube Dashboard
- 20.6YouTube Studio
- 20.7“Watch Time” is Golden
- 20.8The Subscriber Advantage
- 20.9YouTube Recording Software & Mics
- 20.10YouTube Account Set Up & Optimization
- 20.11YouTube Settings
- 20.12YouTube Keyword Research
- 20.13YouTube Video Structure
- 20.14YouTube SEO
- 20.15YouTube Thumbnails
- 20.16YouTube Annotations & Cards
- 20.17YouTube Promotion
- 20.18YouTube Analytics
- 20.19YouTube & Monetization
- 20.20Multi-Channel Networks
- 20.21YouTube Live
- 20.22YouTube Network Partners
- 20.23Access to YouTube Recording Studios Globally
- 20.24Leveraging Channel Network Monetization
- 20.25YouTube Community
- MOBILE MARKETING9
