Diploma in Digital Marketing – Instructor Led Training

Diploma in Digital Marketing Course for the Global Age

This course is 6 Months Highly Intensive Diploma in Digital Marketing. After completing this course, you are ready to take on the Real World Digital Battle.

Guaranteed 100% Practical Course with 100% Hands on experience.

“We teach with Innovative Revenue Segment Integration Technologies which NO Institute will Teach you.”

Digital Marketing Tools Worth: 2,00,000/-Rs Absolutely Free

TABLE OF CONTENT

Introduction

• Frequently Asked Questions (FAQ’s)
• How to Grow a Business Online from Scratch
• The “One Thing” That Will Transform Your Marketing
• 5 Best Free Digital Marketing Tools

Marketing Fundamentals

• Project Overview: Create a Buyer Persona & Unique Selling Proposition
• How to Create a Buyer Persona
• 8 Ways to Find Your Audience Online
• How to Identify Your Unique Selling Proposition
• Taking Action: Create a Buyer Persona & Unique Selling Proposition
• 3 Steps to Get Valuable Feedback on Your Project

Importance of Internet Marketing

• Types of Internet Marketing Methods
• How the Search Engine Works?
• Understanding The SERP
• Using Search Operators
• Google Search Engine Architecture
• Search Engine Algorithms
• Google Algorithm Updates
• Page Rank Technology
• Panda Update and Its Importance
• Latest Updates About SEO Algorithms

MARKET RESEARCH

• Project: Validate Your Idea with Type form
• Why Type form?
• How to Design Your Online Survey
• How to Distribute Your Online Survey
• How to Analyze Your Survey Results
• Taking Action: Validate Your Idea with Type form
• Quiz – Market Research

COPYWRITING

• Project: Write Copy That Sells
• What is Copywriting & Why is it Important?
• How to Write for Your Buyer Persona
• Attention – Headlines are “Eighty Cents of the Dollar”
• 11 Tips to Write Magnetic Headlines
• A.I.D.A – Interest, Desire & Action
• Taking Action: Use A.I.D.A to Write Copy That Sells
• Quiz – Copywriting

SEARCH ENGINE OPTIMIZATION (SEO)

• An Overview of SEO
• 5 SEO Metrics to Measure SEO Performance
• On-Page Optimization (Onsite)
  • Basics of Website Designing / Development
  • Usability and User Experience in Website
  • Onsite Optimization Basics
  • HTML Basics For SEO
  • Importance of Domain Names
  • Website Structure and Navigation Menu Optimization
  • HTML Validation Using W3C
  • Coding Best Practices
  • Filename Optimization
  • Title Tag Optimization
  • Meta Tags Optimization
  • Headers Optimization
  • SEO Content Writing
  • Page Speed Optimization Tool
  • Anchor Links Optimization
  • Internal Link Strategy
  • Iframes / Frames Effects On SEO
  • Keywords Research and Analysis
  • Introduction to Keyword Research
  • Business Analysis
  • Types of Keywords
  • Keyword Research Methodology
  • Keywords Analysis Tools
  • Competition Analysis
  • Preparing A Keyword List for Project
  • Image Tag Optimization
  • Footer Optimization
  • Creating an HTML and XML Sitemaps
  • URL Rewriting Techniques (301, 302)
  • Robot.Txt File
  • Sitemap Creation
  • Google SEO Guidelines
• Off-Page Optimization (Offsite)
  • Introduction to Offsite Optimization
  • Submission to Search Engines
  • Linking Building Methodology
  • Types of Linking Methods
  • Free Links / Paid Links
  • Directory Submissions For SEO
  • Social Bookmarking
  • Local Business Listing (Local SEO)
  • Classifieds Posting
  • Forum Signatures and Commenting
  • Using Blogs For SEO
  • Blog Commenting
  • Press Release Submission
  • Article Submissions
  • Video Submissions
  • Social Media Optimization Techniques
  • RSS Feeds Submissions
  • Tracking the Links and Page Rank
  • Reports and Management
  • Website Position Analysis
  • Introduction to Google Analytics
  • Installing Google Analytics
  • Basics of Google Analytics
  • Visitors Reports
  • Geographic Reports
  • Traffic Sources Reports
  • Keywords Reports
  • Goals and Conversions
  • Live Project Exposure
  • Google Webmasters Tools
  • Adding A Site and Verification Process
  • Configuration / Settings
  • Geographic Settings
  • URL Parameters
  • Site Links / Health
  • Crawl Errors / Crawl Stats
  • Google Fetch
  • Blocking the Crawler and Blocked Pages
  • Traffic
  • Search Queries
  • Links to Site / Internal Links
  • Optimization / Sitemaps
  • Remove URLS From Index
  • HTML Suggestions
  • Content Keywords
• How to SEO Optimize Your Homepage
• How to Verify Your Website in The Google Search Console
• How to Improve Website Performance & Speed
• How to Take the Google Mobile Friendly Test
• How to Do Keyword Research: Steps & Strategy
• How to Quickly Brainstorm 1000’s of Keyword Ideas
• How to Narrow Down Your Keyword List using Google Keyword Planner
• How to Assess Keyword Competition & Choose Target Keywords
• How to Write Title Tags Search Engines Love
• How to Skyrocket Click through Rate with Meta Descriptions
• How to Appear in the Google Image Search Results
• Copy Optimization: Headings Tags, Outgoing & Internal Links etc.
• The Types of Backlinks That Really Matter and How to Get Them
• How to Maximize Links for Your SEO Campaigns
• How to Create Content That Generates Links & Social Shares on Autopilot
• How to Leverage Authority Websites and Top of the Search Results
• Quiz – SEO
• Local SEO: How to Rank Your Local Business in Google

GOOGLE SEARCH CONSOLE

• Registering Webiste for Search Console
• How to submit Sitemaps to Google Search Engine
• Monitoring website performance and inbound/outbound links
• Analyze existing or new keywords performance
• Improve user experience and monitor traffic
• Submit website to Google search console
• Check how many pages are indexed by Google
• Check how website is performing
• Improve the website to get more traffic
• Know how to get high conversion rates
• Learn about different types of issues a website can have and how to fix it

GOOGLE ANALYTICS

• Introduction to Web Analytics
• What Is Web Analytics
• Purpose of Analytics in Internet Marketing / Admin Interface
• Setting Up an Accounts and Web Properties.
• Managing Account / Users
• Google Analytics Interface
• Home Tab / Real-time Data
• Dashboard / Widgets
• Customize Dashboard
• Intelligent Events / Shortcuts
• Interface Feature
• Date Selection and Comparison
• Exporting Reports
• Customizing Dashboards
• Emailing Reports
• Conversion Tracking Goals
• Calculating The ROI
• Custom Reporting

GOOGLE ADS

• AdWords Data Analysis
• Keywords/Keyword Positions
• Traffic Sources
• Overview of Traffic Sources
• Sources / Direct Search
• Organic / Keywords Analysis
• Paid / Referral

SMS MARKETING

• What is SMS Marketing?
• Requirements for SMS Campaigns
• TRAI Rules and Regulations
• Using Sender ID
• SMS Content and Format
• Prohibited products and services in SMS Marketing
• SMS Content Management System
• SMS Marketing Tools
• SMS Service Providers
• Selecting the Service Providers
• Do’s & Don’ts in SMS Marketing

EMAIL MARKETING

• Project: Get Your First 1000 Email Subscribers in 30 Days
• Why List Building Is So Important
• How to Integrate MailChimp with WordPress
• How to Track Email Sign Ups with Google Analytics
• How to Add a Lead Magnet to Your Sign-Up Form
• How to Turn Your Homepage into a Landing Page
• How to Use Pop Ups & opt In Forms
• How to Use Lead Pages to Grow Faster
• How to Create an Email Campaign in Mailchimp
• Email Analytics: 5 Metrics to Track
• Taking Action: Set Up Your Sign Forms & Incentives
• Quiz – Email Marketing

FACEBOOK BLUEPRINT

Introduction

• Why Facebook?
• The Power of Organic Facebook Marketing
• Dominate Facebook & Instagram
• Facebook’s EdgeRank algorithm
• Understanding EdgeRank to boost your client’s reach

Getting Started

• Setting up a Facebook Business Page
• Setting Up Your Menu Tabs on Facebook
• Creating Your Facebook Shop and Adding Your First Product
• Creating Services on Facebook
• Uploading Your First Promotional Video to Your Facebook Page
• Liking Other Business Pages as Your Business Page
• Drive Traffic to Your Website Using Facebook Notes
• Posting to Groups on Facebook

Facebook Marketing

• Know your target group
• Targeting options
• How to get familiar with your target group
• Why trust is so important
• How to build trust
• Boost your reach
• Use cover photo to generate Leads & boost sales
• Facebook Page Cover
• How to use Tabs for traffic and sales
• Facebook SEO
• Optimizing your Facebook Page
• Facebook Page Apps
• Get found in the SERPs and Facebook Search
• Identify your best posts with a content audit
• Free tool to analyze your Fan page
• Facebook Sales Funnel
• Discovering the BEST Keywords
• Video Promotion

FACEBOOK LIVE

• What’s Facebook Live and WHY you need to start using every day
• Start a Facebook Live (Technology)
• Planning your Facebook Live Streaming
• Talking to Audience
• The Best Call to Action on Facebook Live
• Reuse Facebook Live Session for Marketing

Personal Branding

• Define yourself
• Branding Strategy
• Set your privacy settings
• Create vanity URL
• Professional Details
• Networking to increase the base
• Create posts/share content

CONTENT DELIVERY

• Content Matrix
• Types & Quality of Posts
• Create link posts
• Publish content that create conversations
• Create a blog & newsletter
• Post Frequency
• Likes Philosophy
• Be original

FACEBOOK ENGAGEMENT

• Establish Unique Selling Proposition
• Call-to-Action
• Call-to-Action Types
• Call-to-Action Buttons
• Reach the Right Customers
• Engaging Fans
• Interacting with Fans
• Content, Competitions & Surveys
• Content | Questions | Images | Videos | Quizzes | Contest | Hashtags

FACEBOOK ADVERTISING (ADS MANAGER)

• Connect with new audiences and lower your ad costs via Facebook Ads!
• Mass post quickly to various social media networks!
• MASTER Facebook Ads Manager!
• Implement the Facebook Pixel and advanced tracking strategies.
• MASTER your sales funnel… awareness, retargeting, and conversion!
• Average $0.01 per engagement/like/click with my Facebook ad strategies!
• Use the advanced features available in Facebook Business Manager.
• MASTER Facebook Marketing all in one course!

FACEBOOK ANALYTICS

• Facebook Analytics
• A/B Testing
• Creating a Test

• Actions on page
• Create Your Facebook Page
• Facebook Icon
• Facebook Cover Image
• Description & About Page
• Apps & Tabs
• Page Settings
• 9 Post Formulas Guaranteed to Drive Engagement
• Edgerank Algorithm
• Caption This Photo
• Quotes
• Native Videos
• Facebook Contest
• Facebook Post Formulas
• Bonus Tips: Content Strategy
• Tactics to Start Getting Organic Likes
• Use Email to Drive Organic Likes
• Use Facebook Groups to Drive Organic Likes
• Add a Facebook Like Box to Your Website
• Secret Strategy to Increase Page Likes
• 5 Facebook Insights Reports to Measure Success

TWITTER MARKETING

• Increase Your Twitter Followers with 10 Strategies
• Why Twitter?
• How Twitter Works
• What Not to Do on Twitter
• 4 Ways to Get More Retweets
• 5 Steps Optimize Your Profile
• 5 Ways to Promote Your Twitter
• Use Hashtags to Increase Discoverability
• Follow Top Twitter Users
• The Poster Boy Formula
• Join a Trending Conversation
• Bring Twitter into the Physical World
• Track Results: Twitter Analytics
• Schedule Tweets with Buffer
• Twitter Advertising

AFFILIATE MARKETING

• How Affiliate Marketing Works
• Affiliate Marketing in Action
• Keywords Research
• How to Find Your Buyers
• Looking for The Best Affiliate Networks
• How to Get Started as Amazon Associate
• How to Build Your Affiliate Website
• Choose and Register Your Own Domain
• Creating Powerful Keyword-Based Content
• Use Affiliate Resources
• Article Formatting Secrets
• How to Get Your Affiliate Links
• How to Create Your Affiliate Link
• How to Insert Your Affiliate Links in The Article
• How to Short, Share and Track Your Affiliate Links
• The Best Affiliate Marketing Promotional Strategies
• How to Send A Broadcast?
• How to Generate Traffic
• List Building the Pro Way
• Drive Social Media Traffic
• Million Visitors from Classified Ads
• Drive Traffic from Subject Directories
• Perfect Promotion Method

YOUTUBE MARKETING

• Project: Use Simple Videos to Drive Traffic & Sales
• Why YouTube
• YouTube Marketing Strategy
• “Watch Time” is Golden
• The Subscriber Advantage
• YouTube Recording Software & Mics
• YouTube Account Set Up & Optimization
• YouTube Keyword Research
• YouTube Video Structure
• YouTube SEO
• YouTube Thumbnails
• YouTube Annotations & Cards
• YouTube Promotion
• YouTube Analytics
• Taking Action: Upload Your First Video
• Quiz – YouTube

MOBILE MARKETING

INTRODUCTION

• Mobile Marketing – Overview
• Why Mobile Marketing?
• Mobile Marketing — Technology & Reach
• Mobile Marketing – Strategies
• Research for Information
• Identify Your Target Audience
• Define the Value of Your Offerings
• Outline Your Goals & Objectives
• Mobile Marketing – Policies
• What is Mobile Marketing Policy?

OVERVIEW & PROCESS

• Mobile Marketing – SMS Campaign
• What is SMS Campaign?
• How does SMS Campaign Work?
• Benefits of SMS Campaign
• Mobile Website – Marketing Strategies
• What is Mobile Website?
• How does Mobile Website Work?
• Benefits of Mobile Website
• Mobile Apps – Marketing Strategies
• What is a Mobile App?
• How does a Mobile App Work?
• Benefits of Mobile App

Mobile Advertising

• What is Mobile Advertisement Ecosystem?
• How does Mobile Advertisement Work?
• Benefits of Mobile Advertisement
• Revolutionary Mobile Advertising Trends 2017

Mobile Social Media Marketing

• What is Mobile Social Media Marketing?
• How does Mobile Social Media Marketing Work?
• Benefits of Mobile Social Media Marketing

Mobile E-mail Marketing

• What is Mobile Email Marketing?
• How does Mobile Email Marketing Work?
• Benefits of Mobile Email Marketing

M-Commerce

• What is M-Commerce?
• How does M-Commerce Work?
• Benefits of M-Commerce

CONCLUSION

• Understanding Mobile Users
• Mobile Users – Statistics
• Ways to Know Your Mobile Audience

Mobile Marketing – ROI

Digital Marketing Tools Worth: 2,00,000/-Rs Absolutely Free