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Curriculum

22 Sections
376 Lessons
60 Hours

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Introduction
4
- 1.1
  Frequently Asked Questions (FAQ’s)Copy
- 1.2
  How to Grow a Business Online from ScratchCopy
- 1.3
  The “One Thing” That Will Transform Your MarketingCopy
- 1.4
  5 Best Free Digital Marketing ToolsCopy
Importance of Internet Marketing
9
- 2.1
  Types of Internet Marketing MethodsCopy
- 2.2
  How the Search Engine Works?Copy
- 2.3
  Understanding The SERPCopy
- 2.4
  Using Search OperatorsCopy
- 2.5
  Google Search Engine ArchitectureCopy
- 2.6
  Search Engine AlgorithmsCopy
- 2.7
  Google Algorithm UpdatesCopy
- 2.8
  Page Rank TechnologyCopy
- 2.9
  Latest Updates About SEO AlgorithmsCopy
COPYWRITING
6
- 3.1
  What is Copywriting & Why is it Important?Copy
- 3.2
  How to Write for Your Buyer PersonaCopy
- 3.3
  Attention – Headlines are “Eighty Cents of the Dollar”Copy
- 3.4
  11 Tips to Write Magnetic HeadlinesCopy
- 3.5
  A.I.D.A – Interest, Desire & ActionCopy
- 3.6
  Taking Action: Use A.I.D.A to Write Copy That SellsCopy
CHATGPT
10
- 4.1
  What is ChatGPT?Copy
- 4.2
  History Research with ChatGPTCopy
- 4.3
  Why you need to learn ChatGPT?Copy
- 4.4
  Creating an Account in Open AICopy
- 4.5
  Understanding User Interface of ChatGPTCopy
- 4.6
  Various applications of ChatGPTCopy
- 4.7
  Finding References with ChatGPTCopy
- 4.8
  How to make life easier with ChatGPTCopy
- 4.9
  The Future of ChatGPTCopy
- 4.10
  Career and Job Ideas with ChatGPTCopy
SEARCH ENGINE OPTIMIZATION - ON Page SEO
24
- 5.1
  An Overview of SEOCopy
- 5.2
  On-Page SEOCopy
- 5.3
  Onsite Optimization BasicsCopy
- 5.4
  Importance of Domain NamesCopy
- 5.5
  Website Structure and Navigation Menu OptimizationCopy
- 5.6
  Filename OptimizationCopy
- 5.7
  Title Tag OptimizationCopy
- 5.8
  Meta Tags OptimizationCopy
- 5.9
  Headers OptimizationCopy
- 5.10
  SEO Content WritingCopy
- 5.11
  Page Speed Optimization ToolCopy
- 5.12
  Anchor Links OptimizationCopy
- 5.13
  Internal Link StrategyCopy
- 5.14
  Keywords Research and AnalysisCopy
- 5.15
  Introduction to Keyword ResearchCopy
- 5.16
  Types of KeywordsCopy
- 5.17
  Keyword Research MethodologyCopy
- 5.18
  Keywords Analysis ToolsCopy
- 5.19
  Preparing A Keyword List for ProjectCopy
- 5.20
  Image Tag OptimizationCopy
- 5.21
  Creating XML SitemapsCopy
- 5.22
  Robot.Txt FileCopy
- 5.23
  Google SEO GuidelinesCopy
- 5.24
  SEO QuizCopy
  10 Minutes0 Questions
SEARCH ENGINE OPTIMIZATION - OFF Page SEO
20
- 6.1
  Introduction to Offsite OptimizationCopy
- 6.2
  Submission to Search EnginesCopy
- 6.3
  Linking Building MethodologyCopy
- 6.4
  Types of Linking MethodsCopy
- 6.5
  Free Links / Paid LinksCopy
- 6.6
  Directory Submissions For SEOCopy
- 6.7
  Social BookmarkingCopy
- 6.8
  Classifieds PostingCopy
- 6.9
  Forum Signatures and CommentingCopy
- 6.10
  Using Blogs For SEOCopy
- 6.11
  Blog CommentingCopy
- 6.12
  Press Release SubmissionCopy
- 6.13
  Article SubmissionsCopy
- 6.14
  Video SubmissionsCopy
- 6.15
  Tracking the Links and Page RankCopy
- 6.16
  Reports and ManagementCopy
- 6.17
  Website Position AnalysisCopy
- 6.18
  Links to Site / Internal LinksCopy
- 6.19
  Remove URLS From IndexCopy
- 6.20
  HTML SuggestionsCopy
GOOGLE KEYWORD PLANNER
13
- 7.1
  Introduction to Google Keyword PlannerCopy
- 7.2
  What is Google Keyword Planner?Copy
- 7.3
  Setting up a Google Ads accountCopy
- 7.4
  Navigating the tool interfaceCopy
- 7.5
  Finding new keywords and topicsCopy
- 7.6
  Analyzing keyword search volume and competitionCopy
- 7.7
  Creating keyword listsCopy
- 7.8
  Understanding the relationship between keywords and search enginesCopy
- 7.9
  Using keywords to optimize website contentCopy
- 7.10
  Tracking keyword performance over timeCopy
- 7.11
  Creating effective PPC campaignsCopy
- 7.12
  Identifying high-value keywords for PPCCopy
- 7.13
  Targeting the right audience for your campaignsCopy
GOOGLE TRENDS
12
- 8.1
  What is Google Trends?Copy
- 8.2
  How to navigate the toolCopy
- 8.3
  Understanding search trends and patternsCopy
- 8.4
  Finding new keywords and topicsCopy
- 8.5
  Understanding keyword popularity and seasonalityCopy
- 8.6
  Creating keyword visualizationsCopy
- 8.7
  Understanding consumer intentCopy
- 8.8
  Identifying consumer interests and preferencesCopy
- 8.9
  Tracking consumer behavior over timeCopy
- 8.10
  How to use Google Trends to inform your marketing strategyCopy
- 8.11
  Incorporating Google Trends into your business planningCopy
- 8.12
  Best practices for using Google TrendsCopy
GOOGLE ALERTS
12
- 9.1
  What are Google Alerts?Copy
- 9.2
  Setting up a Google Alerts accountCopy
- 9.3
  Navigating the Alerts interfaceCopy
- 9.4
  Choosing relevant keywordsCopy
- 9.5
  Selecting sources and languagesCopy
- 9.6
  Adjusting delivery settingsCopy
- 9.7
  Tracking competitor activity and announcementsCopy
- 9.8
  Analyzing competitor strategiesCopy
- 9.9
  Identifying new opportunities for growthCopy
- 9.10
  Tips for effective monitoring and analysisCopy
- 9.11
  Avoiding common mistakesCopy
- 9.12
  Future trends in web monitoring and intelligenceCopy
WORDPRESS WEBSITE – BUILDING PRESENCE ON INTERNET
14
- 10.1
  What is WordPress?Copy
- 10.2
  Setting up a WordPress websiteCopy
- 10.3
  Navigating the WordPress dashboardCopy
- 10.4
  Choosing the right themeCopy
- 10.5
  Customizing your website’s appearanceCopy
- 10.6
  Creating a user-friendly layoutCopy
- 10.7
  Writing and publishing blog postsCopy
- 10.8
  Creating pages and menusCopy
- 10.9
  Optimizing content for search enginesCopy
- 10.10
  Installing and activating pluginsCopy
- 10.11
  Customizing plugin settingsCopy
- 10.12
  Creating custom forms and surveysCopy
- 10.13
  Backup and SecurityCopy
- 10.14
  WordPress Quiz
  10 Minutes0 Questions
GOOGLE SEARCH CONSOLE (WEBMASTER TOOLS)
21
- 11.1
  Set-up Your Google Webmaster Tools AccountCopy
- 11.2
  Add Your SiteCopy
- 11.3
  Check for New or Recent Critical IssuesCopy
- 11.4
  Check for Manual Actions Applied to Your SiteCopy
- 11.5
  Check for Crawl ErrorsCopy
- 11.6
  Enable Email Notifications from Google (Very Important)Copy
- 11.7
  Visualize Your Overall Search TrafficCopy
- 11.8
  Check for Security IssuesCopy
- 11.9
  Basic Understanding of the Search Appearance of a SiteCopy
- 11.10
  Analyze the DataCopy
- 11.11
  Identify the Top Search QueriesCopy
- 11.12
  Identify the Top Pages (by search traffic)Copy
- 11.13
  Identify the Top Pages (by Author Stats)Copy
- 11.14
  Identify the Most Used Content Keywords on Your SiteCopy
- 11.15
  Who’s Linking to Your SiteCopy
- 11.16
  Basic Backlink AnalysisCopy
- 11.17
  Understand your internal linking structureCopy
- 11.18
  Understand your Google Indexation statusCopy
- 11.19
  Basic Google Indexation AnalysisCopy
- 11.20
  Advanced Google Indexation AnalysisCopy
- 11.21
  Googlebot Crawler Activity AnalysisCopy
GOOGLE ADS (ADWORDS)
18
- 12.1
  AdWords Data AnalysisCopy
- 12.2
  Keywords/Keyword PositionsCopy
- 12.3
  Traffic SourcesCopy
- 12.4
  Overview of Traffic SourcesCopy
- 12.5
  Sources / Direct SearchCopy
- 12.6
  Sources / Direct SearchCopy
- 12.7
  Organic / Keywords AnalysisCopy
- 12.8
  Paid / ReferralCopy
- 12.9
  Pay Per Click AdsCopy
- 12.10
  Display AdsCopy
- 12.11
  Performance Max AdsCopy
- 12.12
  App AdsCopy
- 12.13
  Video AdsCopy
- 12.14
  Skippable AdsCopy
- 12.15
  Non-Skippable AdsCopy
- 12.16
  Local Store Visit AdsCopy
- 12.17
  Discovery AdsCopy
- 12.18
  Report StudyingCopy
GOOGLE ANALYTICS 4
19
- 13.1
  Introduction to Web AnalyticsCopy
- 13.2
  What Is Web AnalyticsCopy
- 13.3
  Purpose of Analytics in Internet Marketing / Admin InterfaceCopy
- 13.4
  Setting Up an Accounts and Web PropertiesCopy
- 13.5
  Managing Account / UsersCopy
- 13.6
  GOOGLE ANALYTICS InterfaceCopy
- 13.7
  Home Tab / Realtime DataCopy
- 13.8
  Dashboard / WidgetsCopy
- 13.9
  Customize DashboardCopy
- 13.10
  Intelligent Events / ShortcutsCopy
- 13.11
  Interface FeatureCopy
- 13.12
  Date Selection and ComparisonCopy
- 13.13
  Exporting ReportsCopy
- 13.14
  Customizing DashboardsCopy
- 13.15
  Emailing ReportsCopy
- 13.16
  Conversion Tracking GoalsCopy
- 13.17
  Calculating The ROICopy
- 13.18
  Custom ReportingCopy
- 13.19
  GA4 Quiz
  10 Minutes0 Questions
FACEBOOK MARKETING
52
- 14.1
  The Power of Organic Facebook MarketingCopy
- 14.2
  Why Facebook?Copy
- 14.3
  Dominate Facebook & InstagramCopy
- 14.4
  Facebook’s EdgeRank algorithmCopy
- 14.5
  Understanding EdgeRank to boost your client’s reachCopy
- 14.6
  Setting up a Facebook Business PageCopy
- 14.7
  Setting Up Your Menu Tabs on FacebookCopy
- 14.8
  Creating Services on FacebookCopy
- 14.9
  Uploading Your First Promotional Video to Your Facebook PageCopy
- 14.10
  Liking Other Business Pages as Your Business PageCopy
- 14.11
  Drive Traffic to Your Website Using Facebook GuidesCopy
- 14.12
  Posting to Groups on FacebookCopy
- 14.13
  What’s Facebook Live and WHY you need to start using every dayCopy
- 14.14
  Start a Facebook Live (Technology)Copy
- 14.15
  Talking to Audience Planning your FaceCopy
- 14.16
  Talking to AudienceCopy
- 14.17
  The Best Call to Action on Facebook LiveCopy
- 14.18
  Reuse Facebook Live Session for MarketingCopy
- 14.19
  Define yourselfCopy
- 14.20
  Branding StrategyCopy
- 14.21
  Set your privacy settingsCopy
- 14.22
  Create vanity URLCopy
- 14.23
  Professional DetailsCopy
- 14.24
  Networking to increase the baseCopy
- 14.25
  Create posts/share contentCopy
- 14.26
  Content MatrixCopy
- 14.27
  Types & Quality of PostsCopy
- 14.28
  Create link postsCopy
- 14.29
  Publish content that create conversationsCopy
- 14.30
  Create a blog & newsletterCopy
- 14.31
  Post FrequencyCopy
- 14.32
  Likes PhilosophyCopy
- 14.33
  Be originalCopy
- 14.34
  Establish Unique Selling PropositionCopy
- 14.35
  Call-to-ActionCopy
- 14.36
  Call-to-Action TypesCopy
- 14.37
  Call-to-Action ButtonsCopy
- 14.38
  Reach the Right CustomersCopy
- 14.39
  Engaging FansCopy
- 14.40
  Interacting with FansCopy
- 14.41
  Facebook AnalyticsCopy
- 14.42
  Actions on pageCopy
- 14.43
  Page SettingsCopy
- 14.44
  Native VideosCopy
- 14.45
  Facebook ContestCopy
- 14.46
  Content StrategyCopy
- 14.47
  Use Facebook Groups to Drive Organic LikesCopy
- 14.48
  Facebook Insights Reports to Measure SuccessCopy
- 14.49
  Meta Business Suite
- 14.50
  Creative Hub
- 14.51
  Facebook Commerce
- 14.52
  Meta Pixels installation on Website
INSTAGRAM MARKETING
32
- 15.1
  Introduction to Instagram Marketing
- 15.2
  Overview of Instagram and its features
- 15.3
  Benefits of using Instagram for marketing
- 15.4
  Setting up an Instagram business profile
- 15.5
  Understanding Instagram’s algorithm and best practices
- 15.6
  Defining your target audience and goals
- 15.7
  Creating a content strategy and editorial calendar
- 15.8
  Using Instagram insights to measure performance
- 15.9
  Competitor analysis and benchmarking
- 15.10
  Understanding the elements of effective Instagram content
- 15.11
  Creating visually appealing images and videos
- 15.12
  Using Instagram’s creative tools (e.g. filters, stickers, GIFs)
- 15.13
  Creating Instagram Stories and Highlights
- 15.14
  Strategies for increasing followers organically
- 15.15
  Creating effective Instagram Ads
- 15.16
  Influencer marketing and collaborations
- 15.17
  Using Instagram hashtags to increase visibility
- 15.18
  Understanding Instagram Insights and other analytics tools
- 15.19
  Measuring key metrics such as engagement, reach, and impressions
- 15.20
  Using data to optimize your Instagram marketing strategy
- 15.21
  Tracking ROI and setting goals for your Instagram marketing efforts
- 15.22
  Creating shoppable posts and Instagram shopping
- 15.23
  Instagram Live
- 15.24
  Instagram Reels and other new features
- 15.25
  Using Instagram for customer service and support
- 15.26
  Overview of Instagram Ads and ad formats
- 15.27
  Setting up an Instagram Ad campaign
- 15.28
  Advanced targeting and audience segmentation
- 15.29
  Tracking and measuring the performance of Instagram Ads
- 15.30
  Best practices for Instagram Marketing
- 15.31
  Staying up-to-date with Instagram’s algorithm and policies
- 15.32
  Planning for long-term success with Instagram Marketing
META ADS
23
- 16.1
  Overview of Meta AdsCopy
- 16.2
  Advantages of Meta AdsCopy
- 16.3
  Types of Meta AdsCopy
- 16.4
  Creating a Meta Ads accountCopy
- 16.5
  Understanding Meta Ads ManagerCopy
- 16.6
  Understanding Meta Ad objectivesCopy
- 16.7
  Setting up a Meta Ads campaignCopy
- 16.8
  Defining your target audienceCopy
- 16.9
  Creating custom audiencesCopy
- 16.10
  Lookalike audiencesCopy
- 16.11
  Understanding Meta PixelCopy
- 16.12
  Creating compelling ad copyCopy
- 16.13
  Creating eye-catching visualsCopy
- 16.14
  Creating engaging videosCopy
- 16.15
  Split testing adsCopy
- 16.16
  Dynamic AdsCopy
- 16.17
  Messenger AdsCopy
- 16.18
  Instagram AdsCopy
- 16.19
  RetargetingCopy
- 16.20
  Bidding & BudgetingCopy
- 16.21
  Reports StudyingCopy
- 16.22
  Custom ReportsCopy
- 16.23
  Meta Ads Quiz
  10 Minutes0 Questions
GOOGLE BUSINESS PROFILE
14
- 17.1
  What is Google Business Profile?Copy
- 17.2
  Why is it important for small businesses?Copy
- 17.3
  Setting up your Google Business ProfileCopy
- 17.4
  Adding important details to your profileCopy
- 17.5
  Creating engaging contentCopy
- 17.6
  Improving your SEO with keywords and local searchCopy
- 17.7
  Responding to customer reviewsCopy
- 17.8
  Monitoring your profile’s performanceCopy
- 17.9
  Using Google Analytics to track your website trafficCopy
- 17.10
  Using Google Analytics to track your website trafficCopy
- 17.11
  Tips for maintaining an active profileCopy
- 17.12
  Common mistakes to avoidCopy
- 17.13
  Future trends in Google Business ProfileCopy
- 17.14
  Reports StudyingCopy
LINKEDIN MARKETING
8
- 18.1
  Introduction to LinkedIn MarketingCopy
- 18.2
  Creating a LinkedIn Marketing StrategyCopy
- 18.3
  Creating Engaging LinkedIn ContentCopy
- 18.4
  Growing Your LinkedIn FollowingCopy
- 18.5
  LinkedIn Analytics and MeasurementCopy
- 18.6
  Advanced LinkedIn Marketing TechniquesCopy
- 18.7
  LinkedIn AdvertisingCopy
- 18.8
  Best Practices and TroubleshootingCopy
EMAIL MARKETING
13
- 19.1
  Why List Building Is So ImportantCopy
- 19.2
  Email TypesCopy
- 19.3
  Promotional EmailsCopy
- 19.4
  Transactional EmailsCopy
- 19.5
  How to Integrate Email Marketing with WordPressCopy
- 19.6
  How to Track Email Sign Ups with Google AnalyticsCopy
- 19.7
  How to Add a Lead Magnet to Your Sign-Up FormCopy
- 19.8
  How to Turn Your Homepage into a Landing PageCopy
- 19.9
  How to Use Pop Ups & opt In FormsCopy
- 19.10
  How to Create an Email CampaignCopy
- 19.11
  Email Analytics: 5 Metrics to TrackCopy
- 19.12
  Set Up Your Sign Forms & IncentivesCopy
- 19.13
  Email Service ProvidersCopy
AFFILIATE MARKETING
22
- 20.1
  What is Affiliate MarketingCopy
- 20.2
  How Affiliate Marketing WorksCopy
- 20.3
  Keywords Affiliate MarketingCopy
- 20.4
  Keywords ResearchCopy
- 20.5
  How to Find Your BuyersCopy
- 20.6
  Looking for The Best Affiliate NetworksCopy
- 20.7
  How to Get Started as Amazon AssociateCopy
- 20.8
  How to Build Your Affiliate WebsiteCopy
- 20.9
  Choose and Register Your Own DomainCopy
- 20.10
  Creating Powerful Keyword-Based ContentCopy
- 20.11
  Use Affiliate ResourcesCopy
- 20.12
  Article Formatting SecretsCopy
- 20.13
  How to Get Your Affiliate LinksCopy
- 20.14
  How to Insert Your Affiliate Links in the ArticleCopy
- 20.15
  How to Short, Share and Track Your Affiliate LinksCopy
- 20.16
  The Best Affiliate Marketing Promotional StrategiesCopy
- 20.17
  How to Send A Broadcast?Copy
- 20.18
  How to Generate TrafficCopy
- 20.19
  List Building the Pro WayCopy
- 20.20
  Drive Social Media TrafficCopy
- 20.21
  Drive Traffic from Subject DirectoriesCopy
- 20.22
  Perfect Promotion MethodCopy
YOUTUBE AND VIDEO MARKETING
25
- 21.1
  Why YouTubeCopy
- 21.2
  YouTube Marketing StrategyCopy
- 21.3
  Getting your Video on 1st Page of YouTube, Google and major Search EnginesCopy
- 21.4
  YouTube InterfaceCopy
- 21.5
  YouTube DashboardCopy
- 21.6
  YouTube StudioCopy
- 21.7
  “Watch Time” is GoldenCopy
- 21.8
  The Subscriber AdvantageCopy
- 21.9
  YouTube Recording Software & MicsCopy
- 21.10
  YouTube Account Set Up & OptimizationCopy
- 21.11
  YouTube SettingsCopy
- 21.12
  YouTube Keyword ResearchCopy
- 21.13
  YouTube Video StructureCopy
- 21.14
  YouTube SEOCopy
- 21.15
  YouTube ThumbnailsCopy
- 21.16
  YouTube Annotations & CardsCopy
- 21.17
  YouTube PromotionCopy
- 21.18
  YouTube AnalyticsCopy
- 21.19
  YouTube & MonetizationCopy
- 21.20
  Multi-Channel NetworksCopy
- 21.21
  YouTube LiveCopy
- 21.22
  YouTube Network PartnersCopy
- 21.23
  Access to YouTube Recording Studios GloballyCopy
- 21.24
  Leveraging Channel Network MonetizationCopy
- 21.25
  YouTube CommunityCopy
MOBILE MARKETING
9
- 22.1
  Introduction to Mobile MarketingCopy
- 22.2
  Mobile Website OptimizationCopy
- 22.3
  Mobile AdvertisingCopy
- 22.4
  Mobile App MarketingCopy
- 22.5
  SMS and Mobile MessagingCopy
- 22.6
  Mobile Payment and TransactionsCopy
- 22.7
  Location-Based MarketingCopy
- 22.8
  Mobile Analytics and MeasurementCopy
- 22.9
  Create your 1st Android App for Mobile MarketingCopy

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