Masters in Applied Digital Marketing Course for the Global Age
Advance your career with a Master’s degree in Applied Digital Marketing. Gain hands-on experience, master SEO, PPC, social media, AI-driven marketing, and data analytics to lead digital transformation in businesses.
Course Overview
The Master’s in Applied Digital Marketing is a specialized program designed for professionals and graduates seeking to master advanced digital marketing strategies. This course focuses on practical applications of digital marketing, artificial intelligence in marketing, consumer behavior analytics, and data-driven decision-making.
This program blends theoretical knowledge with hands-on industry experience, preparing students for leadership roles in the ever-evolving digital marketing landscape. Whether you aim to become a Digital Marketing Director, Performance Marketing Expert, or Data-Driven Marketer, this degree will equip you with the skills to build, optimize, and scale high-impact digital marketing campaigns.
🔥 Why Enroll in This Program?
✅ Earn a globally recognized Master’s degree in Applied Digital Marketing
✅ Develop advanced skills in AI-driven marketing, automation & analytics
✅ Work on real-world projects with case studies from top companies
✅ Master SEO, Google Ads, Meta Ads, YouTube Marketing & more
✅ Get hands-on experience with tools like Google Analytics, SEMrush & HubSpot
✅ Receive career mentoring and job placement assistance
Who Should Enroll? (Eligibility Criteria)
This Master’s program is ideal for:
✔ Graduates in marketing, business, or IT looking for a specialization in digital marketing
✔ Working professionals in marketing, advertising, or media who want to upskill
✔ Entrepreneurs & business owners who want to grow their brands through digital marketing
✔ Freelancers & consultants who want to offer premium digital marketing services
✔ Tech-savvy individuals interested in AI-powered marketing & data analytics
🎓 Minimum Requirement: A Bachelor’s degree in Marketing, Business, IT, or a related field.
Prerequisites
To maximize your learning experience, you should have:
- Basic understanding of digital marketing concepts (Recommended, but not mandatory)
- Analytical mindset & interest in marketing trends
- Access to a laptop for hands-on practical training
Overview of Course Curriculum & Structure
Semester 1: Core Digital Marketing Foundations
📌 Principles of Digital Marketing & Consumer Psychology
📌 Branding & Digital Storytelling
📌 Website Optimization & UX for Marketing
📌 Advanced Search Engine Optimization (SEO)
📌 Google Ads & Paid Search Marketing
📌 Data Analytics & Google Analytics 4
Semester 2: Social Media & Content Marketing
📌 Social Media Strategy & Paid Advertising (Facebook, Instagram, LinkedIn, TikTok)
📌 Influencer & Affiliate Marketing Strategies
📌 Content Creation & Video Marketing (YouTube, Instagram Reels, Shorts)
📌 AI-Powered Copywriting & Content Generation
📌 Email Marketing Automation & CRM Management
Semester 3: Advanced AI, Automation & Data-Driven Marketing
📌 AI in Digital Marketing – Chatbots, Automation & Predictive Analytics
📌 Performance Marketing & A/B Testing
📌 Lead Generation & Conversion Rate Optimization (CRO)
📌 Programmatic Advertising & Retargeting Strategies
📌 E-commerce & Dropshipping Marketing
📌 Digital PR & Reputation Management
Semester 4: Capstone Project & Industry Internship
📌 Digital Marketing Strategy Development & Implementation
📌 Live Campaign Execution for Real-World Businesses
📌 Industry Internship & Hands-On Experience
📌 Thesis/Capstone Project: AI & Automation in Digital Marketing
Skills & Learning Outcomes
By completing this Master’s program, you will be able to:
✅ Plan, execute & optimize high-impact digital marketing campaigns
✅ Leverage AI & automation for efficient marketing strategies
✅ Manage multi-platform advertising campaigns (Google, Facebook, LinkedIn, TikTok, etc.)
✅ Use data analytics & machine learning for marketing decisions
✅ Build & scale e-commerce businesses with performance marketing
✅ Lead marketing teams & drive business growth with strategic insights
Certification & Career Opportunities
🎓 Degree Awarded: Master’s in Applied Digital Marketing
📜 Certifications Included: Google Ads, Meta Blueprint, HubSpot Inbound Marketing, SEMrush SEO, and more.
👨💻 Career Paths: Digital Marketing Director, SEO Strategist, Social Media Marketing Lead, AI Marketing Consultant, Growth Hacker, Performance Marketing Manager, Data-Driven Marketer.
Course Duration & Fees
📅 Duration: 1.5 Years
💰 Course Fee: 225000/-Rs
💳 Payment Methods: Credit/Debit Card, UPI, Bank Transfer
Why Choose This Master’s Program?
✅ Globally Recognized Degree
✅ Live Projects & Internship for Practical Learning
✅ Taught by Industry Experts & Digital Marketing Leaders
✅ Access to Premium Digital Marketing Tools & AI-based Platforms
✅ Placement Assistance & Career Mentorship
Enroll Now & Take Your Digital Marketing Career to the Next Level!
🚀 Limited Seats Available! Secure your place in the Master’s in Applied Digital Marketing program today.
🔗 Enroll Now | 📞 Call Us: +91-98679 55551 | 📩 Email: hello@helpopedia.com
DOWNLOAD COURSE SYLLABUS
Course Features
- Lecture 0
- Quiz 0
- Duration 78 weeks
- Skill level All levels
- Students 1986
- Assessments Yes
