Masters in Applied Digital Marketing - Instructor Led Learning

Overview

Masters in Applied Digital Marketing Course for the Global Age

Covering hundreds major digital marketing topics and comprising of 110 hours of Online Training. This is the most complete course on Digital Marketing available. We will also assist you to launch a new, innovative business that will be as accessible as possible, if you have a concept in your mind or on paper.

All the strategies and tools used in this digital marketing course are either free or very cost effective.

Digital Marketing Tools Worth: 3,50,000/-Rs Absolutely Free

Table of Content

Copywriting

Project: Write Copy That Sells
What is Copywriting & Why is it Important?
How to Write for Your Buyer Persona
Attention – Headlines are “Eighty Cents of the Dollar”
11 Tips to Write Magnetic Headlines

SEARCH ENGINE OPTIMIZATION (SEO)

An Overview of SEO

On-Page Optimization (Onsite)
- Basics of Website Designing / Development
- Usability and User Experience in Website
- Onsite Optimization Basics
- HTML Basics For SEO
- Importance of Domain Names
- Website Structure and Navigation Menu Optimization
- HTML Validation Using W3C
- Coding Best Practices
- Filename Optimization
- Title Tag Optimization
- Meta Tags Optimization
- Headers Optimization
- SEO Content Writing
- Page Speed Optimization Tool
- Anchor Links Optimization
- Internal Link Strategy
- Iframes / Frames Effects On SEO
- Keywords Research and Analysis
- Introduction to Keyword Research
- Business Analysis
- Types of Keywords
- Keyword Research Methodology
- Keywords Analysis Tools
- Competition Analysis
- Preparing A Keyword List for Project
- Image Tag Optimization
- Footer Optimization
- Creating an HTML and XML Sitemaps
- URL Rewriting Techniques (301, 302)
- Robot.Txt File
- Sitemap Creation
- Google SEO Guidelines
Off-Page Optimization (Offsite)
- Introduction to Offsite Optimization
- Submission to Search Engines
- Linking Building Methodology
- Types of Linking Methods
- Free Links / Paid Links
- Directory Submissions For SEO
- Social Bookmarking
- Local Business Listing (Local SEO)
- Classifieds Posting
- Forum Signatures and Commenting
- Using Blogs For SEO
- Blog Commenting
- Press Release Submission
- Article Submissions
- Video Submissions
- Social Media Optimization Techniques
- RSS Feeds Submissions
- Tracking the Links and Page Rank
- Reports and Management
- Website Position Analysis
- Introduction to Google Analytics
- Installing Google Analytics
- Basics of Google Analytics
- Visitors Reports
- Geographic Reports
- Traffic Sources Reports
- Keywords Reports
- Goals and Conversions
- Live Project Exposure
- Google Webmasters Tools
- Adding A Site and Verification Process
- Configuration / Settings
- Geographic Settings
- URL Parameters
- Site Links / Health
- Crawl Errors / Crawl Stats
- Google Fetch
- Blocking the Crawler and Blocked Pages
- Traffic
- Search Queries
- Links to Site / Internal Links
- Optimization / Sitemaps
- Remove URL’S From Index
- HTML Suggestions
- Content Keywords

GOOGLE SEARCH CONSOLE

Registering Website for Search Console
How to submit Sitemaps to Google Search Engine
Monitoring website performance and inbound/outbound links
Analyze existing or new keywords performance
Improve user experience and monitor traffic
Submit website to Google search console
Check how many pages are indexed by Google
Check how website is performing
Improve the website to get more traffic
Know how to get high conversion rates
Learn about different types of issues a website can have and how to fix it

GOOGLE ANALYTICS

Introduction to Web Analytics
What Is Web Analytics
Purpose of Analytics in Internet Marketing / Admin Interface
Setting Up an Accounts and Web Properties.
Managing Account / Users
Google Analytics Interface
Home Tab / Real-time Data
Dashboard / Widgets
Customize Dashboard
Intelligent Events / Shortcuts
Interface Feature
Date Selection and Comparison
Exporting Reports
Customizing Dashboards
Emailing Reports
Conversion Tracking Goals
Calculating The ROI
Custom Reporting

GOOGLE ADS

AdWords Data Analysis
Keywords/Keyword Positions
Traffic Sources
Overview of Traffic Sources
Sources / Direct Search
Organic / Keywords Analysis
Paid / Referral

SMS CAMPAIGNS

What is SMS Marketing?
Requirements for SMS Campaigns
TRAI Rules and Regulations
Using Sender ID
SMS Content and Format
Prohibited products and services in SMS Marketing
SMS Content Management System
SMS Marketing Tools
SMS Service Providers
Selecting the Service Providers
Do’s & Don’ts in SMS Marketing

EMAIL MARKETING

Project: Get Your First 1000 Email Subscribers in 30 Days
Why List Building Is So Important
How to Integrate MailChimp with WordPress
How to Track Email Sign Ups with Google Analytics
How to Add a Lead Magnet to Your Sign-Up Form
How to Turn Your Homepage into a Landing Page
How to Use Pop Ups & opt In Forms
How to Use Lead Pages to Grow Faster
How to Create an Email Campaign in Mailchimp
Email Analytics: 5 Metrics to Track
Taking Action: Set Up Your Sign Forms & Incentives
Quiz – Email Marketing

FACEBOOK MARKETING

Introduction

Why Facebook?
The Power of Organic Facebook Marketing
Dominate Facebook & Instagram
Facebook’s EdgeRank algorithm
Understanding EdgeRank to boost your client’s reach

Getting Started with Facebook

Setting up a Facebook Business Page
Setting Up Your Menu Tabs on Facebook
Creating Your Facebook Shop and Adding Your First Product
Creating Services on Facebook
Uploading Your First Promotional Video to Your Facebook Page
Liking Other Business Pages as Your Business Page
Drive Traffic to Your Website Using Facebook Notes
Facebook SEO
Optimizing your Facebook Page
Facebook Page Apps
Get found in the SERPs and Facebook Search
Identify your best posts with a content audit
Free tool to analyze your Fan page
Facebook Sales Funnel
Discovering the BEST Keywords
Video Promotion

Facebook Live

What’s Facebook Live and WHY you need to start using every day
Start a Facebook Live
Talking to Audience
Reuse Facebook Live Session for Marketing

Personal Branding

Define yourself
Set your privacy settings
Create vanity URL
Professional Details
Create posts/share content

Facebook Advertising (ADS MANAGER)

Connect with new audiences and lower your ad costs via Facebook Ads!
Mass post quickly to various social media networks!
MASTER Facebook Ads Manager!
Implement the Facebook Pixel and advanced tracking strategies.
MASTER your sales funnel… awareness, retargeting, and conversion!
Average $0.01 per engagement/like/click with my Facebook ad strategies!
Use the advanced features available in Facebook Business Manager.
MASTER Facebook Marketing all in one course!

Facebook Analytics

Facebook Analytics
Actions on page
Create Your Facebook Page
Facebook Icon
Facebook Cover Image
Description & About Page
Apps & Tabs
Page Settings
9 Post Formulas Guaranteed to Drive Engagement
Edgerank Algorithm
Native Videos
Facebook Contest
Add a Facebook Like Box to Your Website
Secret Strategy to Increase Page Likes

TWITTER MARKETING

Increase Your Twitter Followers with 10 Strategies
Why Twitter?
How Twitter Works
What Not to Do on Twitter
Use Hashtags to Increase Discoverability
Follow Top Twitter Users
Track Results: Twitter Analytics
Schedule Tweets with Buffer

AFFILIATE MARKETING

How Affiliate Marketing Works
Affiliate Marketing in Action
Keywords Research
How to Find Your Buyers
Looking for The Best Affiliate Networks
How to Get Started as Amazon Associate
How to Build Your Affiliate Website
Choose and Register Your Own Domain
Creating Powerful Keyword-Based Content
Use Affiliate Resources
Article Formatting Secrets
How to Get Your Affiliate Links
How to Create Your Affiliate Link
How to Insert Your Affiliate Links in The Article
How to Short, Share and Track Your Affiliate Links
Million Visitors from Classified Ads
Drive Traffic from Subject Directories
Perfect Promotion Method

YOUTUBE & VIDEO MARKETING

Project: Use Simple Videos to Drive Traffic & Sales
Why YouTube
YouTube Marketing Strategy
“Watch Time” is Golden
The Subscriber Advantage
YouTube Recording Software & Mics
YouTube Account Set Up & Optimization
YouTube Keyword Research
YouTube Video Structure
YouTube SEO
YouTube Thumbnails
YouTube Annotations & Cards
YouTube Promotion
YouTube Analytics
Taking Action: Upload Your First Video
YouTube Alternative Platforms

MOBILE MARKETING
Introduction

Mobile Marketing – Overview
Why Mobile Marketing?
Mobile Marketing — Technology & Reach
Mobile Marketing – Strategies
Research for Information
Identify Your Target Audience
Define the Value of Your Offerings
Outline Your Goals & Objectives
Mobile Marketing – Policies
What is Mobile Marketing Policy?

Overview & Process

Mobile Marketing – SMS Campaign
What is SMS Campaign?
How does SMS Campaign Work?
Benefits of SMS Campaign
Mobile Website – Marketing Strategies
What is Mobile Website?
How does Mobile Website Work?
Benefits of Mobile Website
Mobile Apps – Marketing Strategies
What is a Mobile App?
How does a Mobile App Work?
Benefits of Mobile App

Mobile Advertising

What is Mobile Advertisement Ecosystem?
How does Mobile Advertisement Work?
Benefits of Mobile Advertisement
Revolutionary Mobile Advertising Trends 2017

Mobile Social Media Marketing

What is Mobile Social Media Marketing?
How does Mobile Social Media Marketing Work?
Benefits of Mobile Social Media Marketing

Mobile E-mail Marketing

What is Mobile Email Marketing?
How does Mobile Email Marketing Work?
Benefits of Mobile Email Marketing

M-Commerce

What is M-Commerce?
How does M-Commerce Work?
Benefits of M-Commerce

CONCLUSION

Understanding Mobile Users
Mobile Users – Statistics
Ways to Know Your Mobile Audience

Mobile Marketing – ROI

Requirements

No experience required
Suitable for all types of individuals and businesses

Don’t Miss Out!

We provide 30 days* money-back guarantee – so there’s no risk to get started. (* -Before the 1st lecture of classroom or online training, which ever chosen)

Go ahead and enroll in this course to start growing a business online today!

Are You, THE ONE?

Social Media Students
Digital Media Students
Marketing Students
MBA Students
Business owners who do not know how and where to get started
Marketing Managers looking for upgrading their career by acquiring intense Digital Marketing Course to boost their appraisals
Marketing Executives looking to upgrade the latest global digital marketing strategies and know-how
Anyone looking to start a Freelancing in Digital Marketing by taking up International Projects.

Duration of Course:

110 Hours of Online Training

Digital Marketing Tools Worth: 3,50,000/-Rs Absolutely Free

Digital Marketing

Masters in Applied Digital Marketing – Instructor Led Learning

Overview