Today, social media is essential for businesses to engage with audiences, boost brand awareness, and increase sales. With the proliferation of platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and more, consumers are spending increasing amounts of time online, presenting a …
As conscious digital marketers, many of us feel that we know our customer base or customer demographics. These are the web audience we think we want to reach and captivate. However, it begs the question: Do you really know your …
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